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Meet the Media Owner: Channel 4 adopts a platform mindset

Meet the Media Owner: Channel 4 adopts a platform mindset

13 Mar 2026 | Jack Benjamin

To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.

Channel 4’s Sales Leadership Team – Meet the Media Owner
Channel 4’s Sales Leadership Team – Meet the Media Owner
13 Mar 2026 | James Longhurst
The Media Leader investigation: AI push outpaces carbon transparency in advertising
The Media Leader investigation: AI push outpaces carbon transparency in advertising
10 Mar 2026 | Ellie Hammonds
What’s behind double-digit digital ad market growth? With IAB UK’s Elizabeth Lane
What’s behind double-digit digital ad market growth? With IAB UK’s Elizabeth Lane
09 Mar 2026 | Jack Benjamin
Unpacking agency employment decline and progress on gender and diversity efforts — with Lianre Robinson
Unpacking agency employment decline and progress on gender and diversity efforts — with Lianre Robinson
02 Mar 2026 | Jack Benjamin
Inside the anonymous group of senior leaders warning of advertising’s moral failing — with Inside Track’s Ned Younger
Inside the anonymous group of senior leaders warning of advertising’s moral failing — with Inside Track’s Ned Younger
23 Feb 2026 | Jack Benjamin

Why magazine brands united to launch the single marketplace Atria — with Immediate Media’s Cath Waller

16 Feb 2026 | Jack Benjamin

Immediate Media’s advertising MD joins host Jack Benjamin to discuss Atria’s launch, its goals, and the state of the magazine publishing market.

Leading Questions with Chris Collins and Dallas Wiles – JCDecaux UK

13 Feb 2026 | James Longhurst

To kick off our new series, JCDecaux’s Grand Prix award-winning leadership team of Chris Collins and Dallas Wiles answer our probing and quick-fire, Leading Questions.

Ruth Cartwright on her new role, the gender gap and finding business opportunities

12 Feb 2026 | Ellie Hammonds

As Cartwright celebrates 100 days in her new role as managing director at Active International, she reveals her strategy on leadership, leveraging prospects and levelling the playing field.

Reddit looks to scale through search, performance and insight

10 Feb 2026 | Jack Benjamin

Amid surges in user growth and revenue, Reddit is eyeing commercial growth in lower funnel campaigns, consumer insights, and its yet-to-be-monetised AI search product.

Why audio is embracing video — with News Broadcasting’s Dave Wilcox and Russell Pedrick

09 Feb 2026 | Jack Benjamin

The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.

How Pinterest wants to compete in ‘visual search’ amid AI reorganisation

04 Feb 2026 | Jack Benjamin

UK & Ireland MD Caroline Orange-Northey speaks to The Media Leader about how Pinterest’s recent layoffs are being conducted to ‘future-proof’ the business, and how the platform is looking to innovate its AI and commercial offerings. 

How to harness the value of trust — with Matt Bourn and James Best

02 Feb 2026 | Jack Benjamin

The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.

Open questions for the year ahead

26 Jan 2026 | Jack Benjamin

At The Year Ahead event in London earlier this month, The Media Leader’s content director James Longhurst and senior reporter Jack Benjamin parsed through the key themes of 2025 and open questions for 2026, with input from industry leaders.

Why Serviceplan’s House of Communication wants to be structurally ‘unbound’

23 Jan 2026 | Jack Benjamin

Tom Laranjo speaks to The Media Leader about why Serviceplan Group restructured its agencies under the House of Communications banner, and his plans for the new entity.

‘We want to do different things’: Inside The Observer’s ‘luxury’ commercial strategy

20 Jan 2026 | Jack Benjamin

The Observer’s new commercial chief speaks about why he’s prioritising a “luxury” experience for clients, and the effort to diversify the title’s fledgling product offering.

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24 Feb 2026

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