CEO Luke Bristow thinks the acquisition gives the agency a unique proposition to attract clients and top talent by putting ‘our money where our mouth is’.
The PPA CEO breaks down the arguments for and against maintaining strong copyright protections for publishers and artists, and explains what is at stake for a magazine industry already in a state of digital transition.
Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn’s Future of Media London conference to reflect on his career and legacy at Global.
MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.
The video ad platform’s commercial chief on TV versus TV-like environments, how to be a valuable advisor to clients and her dream Glasto line-up.
The outlet’s digital director and assistant editor discussed the strategic move of installing a partial paywall.
Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom’s acquisition of IPG and the impact of Meta’s changes to content moderation.
Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.
James Townsend speaks to The Media Leader about the challenger agency group’s plans and how it is scaling an “entrepreneurial culture” in new markets.
The sales manager on her pivot from account management to sales, the benefits of a good walk and why the art world is less glamorous than you think.
Outvertising’s communications co-director joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta’s policy changes have had on the LGBTQ+ community.