The founders of creator media company Everywhere argue that audiences are no longer confined to individual platforms, creating an opportunity for more integrated creator campaigns.

SPUR’s technical lead discusses how the initiative’s telemetry standard will help publishers create a new marketplace to receive fair value from AI companies.

The IPA’s joint directors of media research and judges of this year’s AMRAs discuss why media research is not always put into practice and how JICs need to evolve to meet advertiser demands.

By feeding brands a diet of automated templates and opaque algorithmic media, we are stripping out the vital nutrients of communications strategy. We have entered the era of ultra-processed planning, writes Charlotte Netherwood.

Metro’s editor-in-chief and commercial director discuss how the title has adapted to changing commuting habits and declining referral traffic with new distribution strategies.

SoundBridge Media launched last month to help independent podcast production companies unlock commercial opportunities, but discoverability may not be the only reason mid-size shows are struggling to attract advertisers.

To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.

Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Medialab Group’s Malachy Brown takes us through his daily routine.

Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.

Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.