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What makes a great audio ad? Authenticity, the 95% rule, and knowing when to leave the AI alone – AudioTrack at 10

What makes a great audio ad? Authenticity, the 95% rule, and knowing when to leave the AI alone – AudioTrack at 10

09 Aug 2026 | Charli West

To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.

A day in the life of a media planner: Medialab Group
A day in the life of a media planner: Medialab Group
04 Aug 2026 | The Media Leader Staff
Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns
Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns
03 Aug 2026 | Jack Benjamin
How Netflix’s ads business is becoming a meaningful growth driver – with EMEA ads VP Damien Bernet
How Netflix’s ads business is becoming a meaningful growth driver – with EMEA ads VP Damien Bernet
27 Jul 2026 | Jack Benjamin
‘OOH needs to be traded in the same way as everything else,’ says Broadsign CEO
‘OOH needs to be traded in the same way as everything else,’ says Broadsign CEO
23 Jul 2026 | Charli West
Once upon a time in UK TV
Once upon a time in UK TV
23 Jul 2026 | Sean Japp

Can YouTube be both TV and a ‘home base’ for the creator economy? With MD Kim Larson

20 Jul 2026 | Jack Benjamin

YouTube’s global managing director and head of creators speaks to host Jack Benjamin about why she believes YouTube is ‘absolutely’ TV, and how it advises brands work with increasingly professionalising creators on the platform.

The publisher of the future becomes an IP company – The Future of Publishing

17 Jul 2026 | James Longhurst

The Media Leader asked industry leaders from The Guardian, Havas Media, Bountiful Cow, UM, Bauer, Time Out, and WPP what publishing will look like in five years.

How The Sun is developing its video strategy – with commercial revenue director Owen Griffiths

16 Jul 2026 | James Longhurst and Jack Benjamin

At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.

Audiotrack at 10: Audio is becoming the soundtrack to everyone’s life

15 Jul 2026 | Charli West

In the final part of our anniversary special podcast series, Silke Zetzsche talks to Charli West about the rise of digital audio and how that is effecting ads’ creative.

How heritage publishing brands are evolving

14 Jul 2026 | Charlotte Wells

Reach’s strategy director discusses how publishing brands are evolving to meet audiences where they live, and how the role of video, social and live experiences is deepening audience relationships.

What publishers can learn from NYT’s ‘solar system’ model – with global ads VP Tom Armstrong

13 Jul 2026 | Jack Benjamin

Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.

Audiotrack at 10: If you’re not going to do it for 20 years, then you probably need a rethink

10 Jul 2026 | Charli West

In part 2 of our anniversary special podcast series, Pam Myers and Jason Brownlee talk to Charli West about their favourite audio ads and what brands can learn from them.

Mail Metro Media – Commercial Leadership Team – Meet the Media Owner

10 Jul 2026 | James Longhurst

We sat down with the new Mail Metro Media commercial leadership team, find out more about them here.

How Channel 4 is taking a ‘platform mindset’ to TV — with David Amodio and Jay Kassam

10 Jul 2026 | Jack Benjamin

Host Jack Benjamin sits down with Channel 4’s head of sales, and head of business operations and revenue innovation, to discuss Channel 4’s go-to-market strategy for mid-market advertisers.

Leading Questions with Dom Williams – Mail Metro Media

10 Jul 2026 | James Longhurst

Mail Metro Media’s chief revenue officer, Dominic Williams, is in the hot seat for our probing and quick-fire Leading Questions.

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