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‘We are platform agnostic’: The company betting on creators as media businesses

‘We are platform agnostic’: The company betting on creators as media businesses

10 Sep 2026 | Charli West

The founders of creator media company Everywhere argue that audiences are no longer confined to individual platforms, creating an opportunity for more integrated creator campaigns.

How SPUR is building an economic model for publishers – with technical lead Alex Springer
How SPUR is building an economic model for publishers – with technical lead Alex Springer
07 Sep 2026 | Jack Benjamin
The future of media research and JICs – with the IPA’s Dan Flynn and Graeme Griffiths
The future of media research and JICs – with the IPA’s Dan Flynn and Graeme Griffiths
31 Aug 2026 | Jack Benjamin
Beyond the black box: The case for anti-ultra-processed planning
Beyond the black box: The case for anti-ultra-processed planning
20 Aug 2026 | Charlotte Netherwood
What is the future of freesheets? With Metro’s Deborah Arthurs and Jo Mazenko
What is the future of freesheets? With Metro’s Deborah Arthurs and Jo Mazenko
17 Aug 2026 | Jack Benjamin
‘Scale gets you reach, but relevance gets you impact’: The push beyond podcasting’s biggest shows
‘Scale gets you reach, but relevance gets you impact’: The push beyond podcasting’s biggest shows
14 Aug 2026 | Charli West

What makes a great audio ad? Authenticity, the 95% rule, and knowing when to leave the AI alone – AudioTrack at 10

09 Aug 2026 | Charli West

To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.

A day in the life of a media planner: Medialab Group

04 Aug 2026 | The Media Leader Staff

Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Medialab Group’s Malachy Brown takes us through his daily routine.

Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns

03 Aug 2026 | Jack Benjamin

Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.

How Netflix’s ads business is becoming a meaningful growth driver – with EMEA ads VP Damien Bernet

27 Jul 2026 | Jack Benjamin

Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.

‘OOH needs to be traded in the same way as everything else,’ says Broadsign CEO

23 Jul 2026 | Charli West

Burr Smith speaks to The Media Leader about why embracing change is essential for OOH’s future, how automation can unlock growth for the channel, and his main takeaways from the WOO annual summit in London last month.

Once upon a time in UK TV

23 Jul 2026 | Sean Japp

As an indie, we are not tied to the rigid broadcaster share deals of old. It gives us the freedom to work with strategy teams and clients to decide what is genuinely best for each budget, says Mostly Media North’s MD.

Can YouTube be both TV and a ‘home base’ for the creator economy? With MD Kim Larson

20 Jul 2026 | Jack Benjamin

YouTube’s global managing director and head of creators speaks to host Jack Benjamin about why she believes YouTube is ‘absolutely’ TV, and how it advises brands work with increasingly professionalising creators on the platform.

The publisher of the future becomes an IP company – The Future of Publishing

17 Jul 2026 | James Longhurst

The Media Leader asked industry leaders from The Guardian, Havas Media, Bountiful Cow, UM, Bauer, Time Out, and WPP what publishing will look like in five years.

How The Sun is developing its video strategy – with commercial revenue director Owen Griffiths

16 Jul 2026 | James Longhurst and Jack Benjamin

At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.

Audiotrack at 10: Audio is becoming the soundtrack to everyone’s life

15 Jul 2026 | Charli West

In the final part of our anniversary special podcast series, Silke Zetzsche talks to Charli West about the rise of digital audio and how that is effecting ads’ creative.

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