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‘We are platform agnostic’: The company betting on creators as media businesses

‘We are platform agnostic’: The company betting on creators as media businesses

10 Sep 2026 | Charli West

The founders of creator media company Everywhere argue that audiences are no longer confined to individual platforms, creating an opportunity for more integrated creator campaigns.

How SPUR is building an economic model for publishers – with technical lead Alex Springer
How SPUR is building an economic model for publishers – with technical lead Alex Springer
07 Sep 2026 | Jack Benjamin
The future of media research and JICs – with the IPA’s Dan Flynn and Graeme Griffiths
The future of media research and JICs – with the IPA’s Dan Flynn and Graeme Griffiths
31 Aug 2026 | Jack Benjamin
What is the future of freesheets? With Metro’s Deborah Arthurs and Jo Mazenko
What is the future of freesheets? With Metro’s Deborah Arthurs and Jo Mazenko
17 Aug 2026 | Jack Benjamin
Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns
Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns
03 Aug 2026 | Jack Benjamin
How Netflix’s ads business is becoming a meaningful growth driver – with EMEA ads VP Damien Bernet
How Netflix’s ads business is becoming a meaningful growth driver – with EMEA ads VP Damien Bernet
27 Jul 2026 | Jack Benjamin

‘OOH needs to be traded in the same way as everything else,’ says Broadsign CEO

23 Jul 2026 | Charli West

Burr Smith speaks to The Media Leader about why embracing change is essential for OOH’s future, how automation can unlock growth for the channel, and his main takeaways from the WOO annual summit in London last month.

Can YouTube be both TV and a ‘home base’ for the creator economy? With MD Kim Larson

20 Jul 2026 | Jack Benjamin

YouTube’s global managing director and head of creators speaks to host Jack Benjamin about why she believes YouTube is ‘absolutely’ TV, and how it advises brands work with increasingly professionalising creators on the platform.

How The Sun is developing its video strategy – with commercial revenue director Owen Griffiths

16 Jul 2026 | James Longhurst and Jack Benjamin

At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.

How heritage publishing brands are evolving

14 Jul 2026 | Charlotte Wells

Reach’s strategy director discusses how publishing brands are evolving to meet audiences where they live, and how the role of video, social and live experiences is deepening audience relationships.

What publishers can learn from NYT’s ‘solar system’ model – with global ads VP Tom Armstrong

13 Jul 2026 | Jack Benjamin

Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.

How Channel 4 is taking a ‘platform mindset’ to TV — with David Amodio and Jay Kassam

10 Jul 2026 | Jack Benjamin

Host Jack Benjamin sits down with Channel 4’s head of sales, and head of business operations and revenue innovation, to discuss Channel 4’s go-to-market strategy for mid-market advertisers.

Jellyfish CEO Nick Emery: ‘Traditional agencies are finished’

08 Jul 2026 | The Media Leader Staff

Watch: Emery sits down with The Media Leader France deputy editor-in-chief Vincent Thobel to discuss how AI is driving changes to agencies models that are incomparable to previous disruptions.

‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies

06 Jul 2026 | Jack Benjamin

Meta’s Derya Matras discusses her reaction to social media bans for under-16s and answers questions relating to harmful platform design, ad fraud, automating media and creative work, and the future of smart glasses.

Spotify ‘took some intentional pain’ to rebuild its ad stack. Is it paying off?

03 Jul 2026 | Jack Benjamin

Spotify’s VP of product discusses solving the ‘math problem’ of rising ad tier users but a fall in ad-supported revenue, and how Spotify has innovated its tech stack, measurement, and AI creative tools to attract more business.

Reddit an alternative to ‘sanitised and summarised’ AI search, says ads EVP

29 Jun 2026 | Jack Benjamin

Stephen Riad discusses why Reddit’s strong user and advertising revenue growth has stemmed from a desire for human connection, even as brands view the platform as core to their LLM strategies.

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