A coalition of media businesses, including broadcasters, audio producers and news publishers, have written a letter to the Culture Secretary to outline the impact this would have on the wider audio industry.
Research from WhichPodcast has found that Business is the most crowded category out of 19 podcast genres, but still remains a popular choice for advertisers.
The latest Rajar figures found a majority of the UK’s national stations’ weekly reach declined year on year.
KISS Breakfast saw a huge 40% year-on-year growth in Q2 following a major rebrand and continued draw of new presenters Tyler West and Chloe Burrows.
The latest Rajar figures found commercial radio’s audience surpassed 40m to stand at 40.2m listeners each week.
Total digital listening makes up 75.5% of radio listening, up 2.1 percentage points year on year, while AM/FM has fallen to 24.5%.
Advertisers have much to learn from the oral tradition that made the Odyssey memorable long before it was adapted to film, writes Behave’s Ella Britton.
As the latest AA/Warc Expenditure Report shows digital audio was the fastest growing medium in Q1, Bauer Media’s Simon Kilby argues that advertisers should seize the opportunity to invest in trusted digital platforms beyond the US tech giants.
In the second of a three-part mini-series on the future of podcasting, The Media Leader asked industry leaders whether measurement remains a barrier to growth and what AI means for the medium’s next chapter.
The Alliance of Measurement in Podcasting (AMP) released the AMP Accords whitepaper on 23 July, and defines a podcast as a medium that “works with your eyes closed”.
Sports supporter groups are now Britain’s number one community type, 86% of community members say they have been influenced by what they see or hear, and precision targeting without community insight risks becoming “increasingly commoditised.”
