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Potential is a better starting point than polish

Potential is a better starting point than polish

09 Oct 2026 | Elaine Bremner

Bauer Media Audio’s Elaine Bremner reveals the thinking behind the company’s early careers apprenticeship programme.

Goalhanger to bring all ad-sales in-house from 2027
Goalhanger to bring all ad-sales in-house from 2027
01 Oct 2026 | Charli West
Airwaves to algorithms: How commercial radio found its second wind
Airwaves to algorithms: How commercial radio found its second wind
01 Oct 2026 | Jakob Sanders
Reallocating search and social budget into audio could add £1m to profit, Radiocentre research finds
Reallocating search and social budget into audio could add £1m to profit, Radiocentre research finds
30 Sep 2026 | Charli West
Global launches Radio Plus: Should advertisers be worried?
Global launches Radio Plus: Should advertisers be worried?
28 Sep 2026 | Charli West
News UK’s Octave launches direct sales of audio ads on YouTube
News UK’s Octave launches direct sales of audio ads on YouTube
21 Sep 2026 | Charli West

A manifesto for adland: It’s time to prepare for what’s coming next

17 Sep 2026 | Simon Kilby

Speaking at Future of Media Manchester today, the MD of Bauer Media Advertising sets out his three-point manifesto.

Business podcasts are most oversupplied genre relative to listener demand, finds WhichPodcast

27 Aug 2026 | Charli West

Research from WhichPodcast has found that Business is the most crowded category out of 19 podcast genres, but still remains a popular choice for advertisers.

Disney+’s Overlap deal exemplifies creator-led football gold rush

24 Aug 2026 | Charli West

The deal reflects a wider shift among streaming services, as Netflix and Disney+ look to creator-led football content to attract and engage audiences.

Goalhanger to expand TV and film footprint with IP development hire

20 Aug 2026 | Jack Benjamin

The podcast company has hired a former talent agent as its new head of IP development, tasked with turning existing and in-development shows into big screen propositions.

‘Scale gets you reach, but relevance gets you impact’: The push beyond podcasting’s biggest shows

14 Aug 2026 | Charli West

SoundBridge Media launched last month to help independent podcast production companies unlock commercial opportunities, but discoverability may not be the only reason mid-size shows are struggling to attract advertisers.

Has podcasting reached saturation point? Seven specialists weigh in

12 Aug 2026 | Charli West

In the final instalment of this three-part series examining the future of podcasting, The Media Leader spoke to industry experts about whether the medium has reached its peak, and what impact future regulation might have.

What makes a great audio ad? Authenticity, the 95% rule, and knowing when to leave the AI alone – AudioTrack at 10

09 Aug 2026 | Charli West

To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.

Government urged to block BBC podcast advertising plans

07 Aug 2026 | Charli West

A coalition of media businesses, including broadcasters, audio producers and news publishers, have written a letter to the Culture Secretary to outline the impact this would have on the wider audio industry.

Rajar Q2 2026: A record 51m people listen to UK radio each week

06 Aug 2026 | Charli West

The latest Rajar figures found a majority of the UK’s national stations’ weekly reach declined year on year.

Rajar Q2 2026: Heart Breakfast growth stalls but remains most popular commercial breakfast show

06 Aug 2026 | Charli West

KISS Breakfast saw a huge 40% year-on-year growth in Q2 following a major rebrand and continued draw of new presenters Tyler West and Chloe Burrows.

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22 Sep 2026

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