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Business podcasts are most oversupplied genre relative to listener demand, finds WhichPodcast

Business podcasts are most oversupplied genre relative to listener demand, finds WhichPodcast

27 Aug 2026 | Charli West

Research from WhichPodcast has found that Business is the most crowded category out of 19 podcast genres, but still remains a popular choice for advertisers.

Disney+’s Overlap deal exemplifies creator-led football gold rush
Disney+’s Overlap deal exemplifies creator-led football gold rush
24 Aug 2026 | Charli West
Goalhanger to expand TV and film footprint with IP development hire
Goalhanger to expand TV and film footprint with IP development hire
20 Aug 2026 | Jack Benjamin
‘Scale gets you reach, but relevance gets you impact’: The push beyond podcasting’s biggest shows
‘Scale gets you reach, but relevance gets you impact’: The push beyond podcasting’s biggest shows
14 Aug 2026 | Charli West
Has podcasting reached saturation point? Seven specialists weigh in
Has podcasting reached saturation point? Seven specialists weigh in
12 Aug 2026 | Charli West
What makes a great audio ad? Authenticity, the 95% rule, and knowing when to leave the AI alone – AudioTrack at 10
What makes a great audio ad? Authenticity, the 95% rule, and knowing when to leave the AI alone – AudioTrack at 10
09 Aug 2026 | Charli West

Government urged to block BBC podcast advertising plans

07 Aug 2026 | Charli West

A coalition of media businesses, including broadcasters, audio producers and news publishers, have written a letter to the Culture Secretary to outline the impact this would have on the wider audio industry.

Rajar Q2 2026: A record 51m people listen to UK radio each week

06 Aug 2026 | Charli West

The latest Rajar figures found a majority of the UK’s national stations’ weekly reach declined year on year.

Rajar Q2 2026: Heart Breakfast growth stalls but remains most popular commercial breakfast show

06 Aug 2026 | Charli West

KISS Breakfast saw a huge 40% year-on-year growth in Q2 following a major rebrand and continued draw of new presenters Tyler West and Chloe Burrows.

Rajar Q2 2026: Top Takeaways

06 Aug 2026 | Charli West

The latest Rajar figures found commercial radio’s audience surpassed 40m to stand at 40.2m listeners each week.

Rajar Q2 2026: Online accounts for more than a third of commercial radio listening hours

06 Aug 2026 | Charli West

Total digital listening makes up 75.5% of radio listening, up 2.1 percentage points year on year, while AM/FM has fallen to 24.5%. 

The Odyssey and why voice still sells

03 Aug 2026 | Ella Britton

Advertisers have much to learn from the oral tradition that made the Odyssey memorable long before it was adapted to film, writes Behave’s Ella Britton.

It’s time to invest in the right kind of digital

31 Jul 2026 | Simon Kilby

As the latest AA/Warc Expenditure Report shows digital audio was the fastest growing medium in Q1, Bauer Media’s Simon Kilby argues that advertisers should seize the opportunity to invest in trusted digital platforms beyond the US tech giants.

What’s next for podcasting? Five industry leaders weigh in on AI and measurement

28 Jul 2026 | Charli West

In the second of a three-part mini-series on the future of podcasting, The Media Leader asked industry leaders whether measurement remains a barrier to growth and what AI means for the medium’s next chapter.

Podcast measurement proposal claims standardisation could unlock $1bn in ad spend

27 Jul 2026 | Charli West

The Alliance of Measurement in Podcasting (AMP) released the AMP Accords whitepaper on 23 July, and defines a podcast as a medium that “works with your eyes closed”.

Belonging in Britain: The power of community-led strategy

24 Jul 2026 | The Media Leader Staff

Sports supporter groups are now Britain’s number one community type, 86% of community members say they have been influenced by what they see or hear, and precision targeting without community insight risks becoming “increasingly commoditised.”

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