The sector has been formally recognised in the UK’s SIC framework under the classification: ‘Podcast and other audio publishing activities’.
22 May 2026 | Charli West
Its the first large-scale UK study to measure how British audiences experience podcast advertising and was debuted at The Podcast Show London on 20 May.
96% of advertisers are backing audio, now investment needs to follow, writes the president of Bauer Media Audio.
The programmatic partnership integrates Amazon DSP directly with DAX, Global’s digital ad exchange.
High Gain Audio analysis shows that both broadcast radio and digital audio consistently outperform the all-media average.
A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.
The streaming giant unveilved new ad formats and tools in Ads Manager as it walks a tightrope between promoting and denigrating AI’s impact on audio consumption.
In an exclusive interview, The Media Leader unpicks the business strategy behind Goalhanger’s success and reveals what makes it unique.
Adding audio podcasting to a media campaign is 33% more effective at driving brand consideration than radio alone. While adding podcast video ranks first in driving attention across key visual channels, outperforming TV, BVOD, and SVOD.
Nectar360’s first party customer shopping data has been matched with Global’s listener data and is now available for brands to use through Global’s digital advertising platform, DAX.
Radiocentre commissioned research agency, More in Common, for analysis which showed the proposal of advertising alongside the licence fee for the BBC is deeply unpopular with the public.