| Maria Iu
Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.
03 Oct 2024 | The Media Leader Staff
Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.
While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.
At this year’s event, the industry will gain insight into how audio advertising delivers the three Rs: resonance, reach and results.
| Maria Iu
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
| Maria Iu
TV spot is supported by OOH and social ads.
| Maria Iu
Dynamic AI-generated ads are a retail first in linear audio, the brand claims.
| Maria Iu
Digital radio listenership also continues to grow.
| Maria Iu
GroupM had forecast the $1tn mark to be reached in 2025.
Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.