Madison & Wall’s latest global ad market forecast expects social, commerce and search to grow double-digits this year, as Alphabet, Meta and Amazon benefit from incumbent status.
Following several high-profile influencer backlashes, Billion Dollar Boy’s co-founder assesses what went wrong and how brands should balance protection with speed and scale.
The Government has proposed pushing traditional broadcasters in social media feeds to boost trusted content. Dan Gee argues that such an artificial move isn’t the answer.
The CEO and founder of The Liberty Guild on how AI will change everything that happens around 90 minutes of football, and what it means for agencies competing to get clients into the answers.
As part of a settlement in a US lawsuit, Meta has agreed to pay over $17bn in penalties and to make substantial changes to how its platforms operate to reduce teen harms. It is calling on TikTok and YouTube to do the same.
Analysis: Ballooning AI costs will need to be balanced with real business results. Meta, without a cloud business, is likely to have the hardest time proving the value of its spending spree.
The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”
As Burnham becomes PM he inherits a UK media industry in flux, simultaneously challenged and bolstered by American tech giants that have grown to dominate British advertising expenditure.
The way Time Out Media’s head of social and video thinks about social is through a simple funnel: know, like and trust.
Meta’s Derya Matras discusses her reaction to social media bans for under-16s and answers questions relating to harmful platform design, ad fraud, automating media and creative work, and the future of smart glasses.
The 20th anniversary release of TouchPoints finds a paradox: Users are concerned with misinformation on social media, but choose to engage with it for hours a day anyway.
