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AI is ‘supporting rather than disrupting’ increasingly concentrated ad market growth — for now

AI is ‘supporting rather than disrupting’ increasingly concentrated ad market growth — for now

09 Sep 2026 | Jack Benjamin

Madison & Wall’s latest global ad market forecast expects social, commerce and search to grow double-digits this year, as Alphabet, Meta and Amazon benefit from incumbent status.

Don’t boost the BBC. Regulate the algorithm
Don’t boost the BBC. Regulate the algorithm
04 Sep 2026 | Dan Gee
The Premier League is back and there’s an AI game for brands
The Premier League is back and there’s an AI game for brands
31 Aug 2026 | Jon Williams
Meta commits to make platforms less harmful, but questions remain over implementation
Meta commits to make platforms less harmful, but questions remain over implementation
27 Aug 2026 | Jack Benjamin
Big Tech’s AI costs have surged. Can ad revenues keep up?
Big Tech’s AI costs have surged. Can ad revenues keep up?
02 Aug 2026 | Jack Benjamin
X settles WFA lawsuit, will ‘reset’ relationship on condition WFA will not ‘form or restart GARM or a similar initiative’
X settles WFA lawsuit, will ‘reset’ relationship on condition WFA will not ‘form or restart GARM or a similar initiative’
29 Jul 2026 | Jack Benjamin

Five items in Andy Burnham’s media in-tray

20 Jul 2026 | Jack Benjamin

As Burnham becomes PM he inherits a UK media industry in flux, simultaneously challenged and bolstered by American tech giants that have grown to dominate British advertising expenditure.

Why do publishers struggle to find their social voice?

13 Jul 2026 | Chanté Piette-Valentine

The way Time Out Media’s head of social and video thinks about social is through a simple funnel: know, like and trust.

‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies

06 Jul 2026 | Jack Benjamin

Meta’s Derya Matras discusses her reaction to social media bans for under-16s and answers questions relating to harmful platform design, ad fraud, automating media and creative work, and the future of smart glasses.

IPA TouchPoints: Social media use holds firm despite misinformation concerns

01 Jul 2026 | Jack Benjamin

The 20th anniversary release of TouchPoints finds a paradox: Users are concerned with misinformation on social media, but choose to engage with it for hours a day anyway.

Reddit an alternative to ‘sanitised and summarised’ AI search, says ads EVP

29 Jun 2026 | Jack Benjamin

Stephen Riad discusses why Reddit’s strong user and advertising revenue growth has stemmed from a desire for human connection, even as brands view the platform as core to their LLM strategies.

YouTube isn’t social media. So why is it being banned?

26 Jun 2026 | Charles Haynes

Why is YouTube likely to be included in any UK social media ban for under-16s? The MD of Ziggurat XYZ looks at the evidence.

Is paid social taking an unfair beating in the attention economy debate?

23 Jun 2026 | Hannah Jones

Dismissing paid social because its average attention metric is lower than TV’s is a bit like dismissing a well-targeted direct mail piece because it reaches fewer people than a national press ad, writes Republic of Media’s digital business director.

How AI, China and media consolidation is keeping the global ad market ‘buoyant’ – with WPP Media’s Kate Scott-Dawkins

22 Jun 2026 | Jack Benjamin

Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.

A healthier digital ecosystem will not be created through regulation alone

16 Jun 2026 | Simon Kilby

The social media under-16 ban is a moment for accountability – but regulation alone won’t fix the problem, says Bauer’s Simon Kilby.

‘Right diagnosis, wrong prescription’? Adland torn as Starmer announces under-16s social media ban

15 Jun 2026 | Jack Benjamin

Debate for and against a social media ban has been hotly contested for months even among adland’s most vociferous online safety advocates. Downstream effects on platforms, broadcasters and advertisers abound.

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