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Is paid social taking an unfair beating in the attention economy debate?

Is paid social taking an unfair beating in the attention economy debate?

23 Jun 2026 | Hannah Jones

Dismissing paid social because its average attention metric is lower than TV’s is a bit like dismissing a well-targeted direct mail piece because it reaches fewer people than a national press ad, writes Republic of Media’s digital business director.

How AI, China and media consolidation is keeping the global ad market ‘buoyant’ – with WPP Media’s Kate Scott-Dawkins
How AI, China and media consolidation is keeping the global ad market ‘buoyant’ – with WPP Media’s Kate Scott-Dawkins
22 Jun 2026 | Jack Benjamin
A healthier digital ecosystem will not be created through regulation alone
A healthier digital ecosystem will not be created through regulation alone
16 Jun 2026 | Simon Kilby
‘Right diagnosis, wrong prescription’? Adland torn as Starmer announces under-16s social media ban
‘Right diagnosis, wrong prescription’? Adland torn as Starmer announces under-16s social media ban
15 Jun 2026 | Jack Benjamin
‘The division between church and state isn’t sustainable’: Journalists weigh-up life as a creator
‘The division between church and state isn’t sustainable’: Journalists weigh-up life as a creator
11 Jun 2026 | Jack Benjamin
Five takeaways from TwitchCon Rotterdam 2026
Five takeaways from TwitchCon Rotterdam 2026
08 Jun 2026 | The Media Leader Staff

Up for the cup: Which social ads won the Instagram attention battle

22 May 2026 | Lumen Research

Amazon Prime and Emirates have produced the most attention-grabbing Instagram ads of the May football season, according to Lumen Research’s latest creative effectiveness study.

Viner says the Guardian is not ‘a content business’, yet publishers are warned about losing to creators who embrace it

11 May 2026 | Jack Benjamin

Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.

Is AI accelerating Google, Meta and Amazon’s dominance? Takeaways from Big Tech’s Q1

01 May 2026 | Jack Benjamin

Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.

UN and CAN warn of AI-driven global information integrity crisis

29 Apr 2026 | Jack Benjamin

The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.

What next after the social media addiction trial? With ScrollAware’s Jess Butcher

27 Apr 2026 | Jack Benjamin

The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.

What does it mean to create ‘thumb-stopping’ content? With LadBible’s LA Ronayne

20 Apr 2026 | Jack Benjamin

LadBible’s executive creative director discusses the creative workflow, how LadBible differentiates its branded content offering, and best practices for speaking to Gen Z and Gen Alpha.

‘Bullish start to the year’: Media budgets rose in Q1 despite chaotic geopolitics

16 Apr 2026 | Jack Benjamin

The latest IPA Bellwether reported a net balance of 4.5% of firms upwardly revising their media budgets in Q1, driven by growth in online and video advertising.

Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…

02 Apr 2026 | Jack Benjamin

A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.

Eggcelent ads – Who won the Easter social media attention battle

01 Apr 2026 | Lumen Research

Cadbury has produced the most attention-grabbing Facebook advert of the Easter season, according to Lumen Research’s Platform Pulse research.

‘Are we monetising addiction?’ Ad industry faces reckoning following social media addiction lawsuit verdict

27 Mar 2026 | Jack Benjamin

Meta and Google have been found liable for a woman’s harmful social media addiction. Is an additional harm the business logic that values the attention advertisers want to monetise?

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