Adwanted UK Adwanted UK A_ Logo
UK flag US flag FR flag BE flag
The Media Leader
  • News
    • Agencies
    • Audio
    • Cinema
    • Out of Home
    • Press
    • Retail media
    • Social media
    • TV
  • Opinion
    • Omar Oakes
    • Raymond Snoddy
  • Podcast
  • Features
    • Interviews
    • The Media Leader Podcast
  • Specials
  • Connected TV
  • Events
  • About Us
Brand security in the creator economy

Brand security in the creator economy

19 Oct 2026 | Thomas Walters

Following several high-profile influencer backlashes, Billion Dollar Boy’s co-founder assesses what went wrong and how brands should balance protection with speed and scale.

Are premium creators the ‘new primetime’? With Arcade CEO Matt Elek
Are premium creators the ‘new primetime’? With Arcade CEO Matt Elek
19 Oct 2026 | Charli West
TikTok leans into agentic commerce ‘to take the operational load out of making purchase decisions’
TikTok leans into agentic commerce ‘to take the operational load out of making purchase decisions’
05 Oct 2026 | Jack Benjamin
UK digital adspend in H1 2026 exceeds whole of 2020
UK digital adspend in H1 2026 exceeds whole of 2020
29 Sep 2026 | Jack Benjamin
How spectacular advertising can hijack the algorithm
How spectacular advertising can hijack the algorithm
17 Sep 2026 | Mike Follett
Ofcom: One-fifth of Brits use AI chatbots for news, but trust is limited
Ofcom: One-fifth of Brits use AI chatbots for news, but trust is limited
16 Sep 2026 | Jack Benjamin

AI is ‘supporting rather than disrupting’ increasingly concentrated ad market growth — for now

09 Sep 2026 | Jack Benjamin

Madison & Wall’s latest global ad market forecast expects social, commerce and search to grow double-digits this year, as Alphabet, Meta and Amazon benefit from incumbent status.

Don’t boost the BBC. Regulate the algorithm

04 Sep 2026 | Dan Gee

The Government has proposed pushing traditional broadcasters in social media feeds to boost trusted content. Dan Gee argues that such an artificial move isn’t the answer.

The Premier League is back and there’s an AI game for brands

31 Aug 2026 | Jon Williams

The CEO and founder of The Liberty Guild on how AI will change everything that happens around 90 minutes of football, and what it means for agencies competing to get clients into the answers.

Meta commits to make platforms less harmful, but questions remain over implementation

27 Aug 2026 | Jack Benjamin

As part of a settlement in a US lawsuit, Meta has agreed to pay over $17bn in penalties and to make substantial changes to how its platforms operate to reduce teen harms. It is calling on TikTok and YouTube to do the same.

Big Tech’s AI costs have surged. Can ad revenues keep up?

02 Aug 2026 | Jack Benjamin

Analysis: Ballooning AI costs will need to be balanced with real business results. Meta, without a cloud business, is likely to have the hardest time proving the value of its spending spree.

X settles WFA lawsuit, will ‘reset’ relationship on condition WFA will not ‘form or restart GARM or a similar initiative’

29 Jul 2026 | Jack Benjamin

The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”

Five items in Andy Burnham’s media in-tray

20 Jul 2026 | Jack Benjamin

As Burnham becomes PM he inherits a UK media industry in flux, simultaneously challenged and bolstered by American tech giants that have grown to dominate British advertising expenditure.

Why do publishers struggle to find their social voice?

13 Jul 2026 | Chanté Piette-Valentine

The way Time Out Media’s head of social and video thinks about social is through a simple funnel: know, like and trust.

‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies

06 Jul 2026 | Jack Benjamin

Meta’s Derya Matras discusses her reaction to social media bans for under-16s and answers questions relating to harmful platform design, ad fraud, automating media and creative work, and the future of smart glasses.

IPA TouchPoints: Social media use holds firm despite misinformation concerns

01 Jul 2026 | Jack Benjamin

The 20th anniversary release of TouchPoints finds a paradox: Users are concerned with misinformation on social media, but choose to engage with it for hours a day anyway.

+ More Social Media

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Advertisement

End of year cinematic treats

22 Sep 2026

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Latest Data Analysis

Powered by

Mediatel Connected logo
  • IAB launches measurement advisory board in push for measurement solutions
  • Consumer ABCs: Women's Weeklies
  • Consumers ABC's: News & Current Affairs
  • Consumer ABC's: Men's Lifestyle
More Data Analysis
Contact us +44 20 7420 3252 [email protected] London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
54 Rue de Clichy,
75009 Paris, France
twitter linkedin youtube flickr instagram email
© 2026 Mediatel Limited trading as Adwanted UK. Legal