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Why do publishers struggle to find their social voice?

Why do publishers struggle to find their social voice?

13 Jul 2026 | Chanté Piette-Valentine

The way Time Out Media’s head of social and video thinks about social is through a simple funnel: know, like and trust.

‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies
‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies
06 Jul 2026 | Jack Benjamin
IPA TouchPoints: Social media use holds firm despite misinformation concerns
IPA TouchPoints: Social media use holds firm despite misinformation concerns
01 Jul 2026 | Jack Benjamin
Reddit an alternative to ‘sanitised and summarised’ AI search, says ads EVP
Reddit an alternative to ‘sanitised and summarised’ AI search, says ads EVP
29 Jun 2026 | Jack Benjamin
YouTube isn’t social media. So why is it being banned?
YouTube isn’t social media. So why is it being banned?
26 Jun 2026 | Charles Haynes
Is paid social taking an unfair beating in the attention economy debate?
Is paid social taking an unfair beating in the attention economy debate?
23 Jun 2026 | Hannah Jones

How AI, China and media consolidation is keeping the global ad market ‘buoyant’ – with WPP Media’s Kate Scott-Dawkins

22 Jun 2026 | Jack Benjamin

Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.

A healthier digital ecosystem will not be created through regulation alone

16 Jun 2026 | Simon Kilby

The social media under-16 ban is a moment for accountability – but regulation alone won’t fix the problem, says Bauer’s Simon Kilby.

‘Right diagnosis, wrong prescription’? Adland torn as Starmer announces under-16s social media ban

15 Jun 2026 | Jack Benjamin

Debate for and against a social media ban has been hotly contested for months even among adland’s most vociferous online safety advocates. Downstream effects on platforms, broadcasters and advertisers abound.

‘The division between church and state isn’t sustainable’: Journalists weigh-up life as a creator

11 Jun 2026 | Jack Benjamin

Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.

Five takeaways from TwitchCon Rotterdam 2026

08 Jun 2026 | The Media Leader Staff

Over two days, Twitch and Amazon Ads unveiled a wave of product announcements, shared new advertising effectiveness data and opened their doors to brands.

Up for the cup: Which social ads won the Instagram attention battle

22 May 2026 | Lumen Research

Amazon Prime and Emirates have produced the most attention-grabbing Instagram ads of the May football season, according to Lumen Research’s latest creative effectiveness study.

Viner says the Guardian is not ‘a content business’, yet publishers are warned about losing to creators who embrace it

11 May 2026 | Jack Benjamin

Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.

Is AI accelerating Google, Meta and Amazon’s dominance? Takeaways from Big Tech’s Q1

01 May 2026 | Jack Benjamin

Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.

UN and CAN warn of AI-driven global information integrity crisis

29 Apr 2026 | Jack Benjamin

The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.

What next after the social media addiction trial? With ScrollAware’s Jess Butcher

27 Apr 2026 | Jack Benjamin

The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.

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