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What the OOH industry needs to do to double its market share – with WOO’s Tom Goddard

What the OOH industry needs to do to double its market share – with WOO’s Tom Goddard

01 Jun 2026 | Jack Benjamin

Host Jack Benjamin sits down with World Out of Home Organisation president Tom Goddard ahead of its annual Congress in London to discuss how OOH is becoming easier to buy, more measurable, and more collaborative.

Why the United Nations is asking advertisers to protect the open web
Why the United Nations is asking advertisers to protect the open web
25 May 2026 | Jack Benjamin
Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?
Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?
21 May 2026 | The Media Leader Staff
How brands can win authority in LLMs – with Havas, Heineken and Publicis
How brands can win authority in LLMs – with Havas, Heineken and Publicis
18 May 2026 | Jack Benjamin
Believe It or Not Ep. 5: Is AI sycophancy bad for business?
Believe It or Not Ep. 5: Is AI sycophancy bad for business?
14 May 2026 | The Media Leader Staff
How outcomes measurement has changed the CMO-CFO relationship – with Nimmi Shah and Sameer Modha
How outcomes measurement has changed the CMO-CFO relationship – with Nimmi Shah and Sameer Modha
11 May 2026 | Jack Benjamin

Believe It or Not Ep. 4: Is AI turning the internet into a sea of slop or has ‘churnalism’ already made it sloppy?

07 May 2026 | The Media Leader Staff

In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.

Can retail media be a brand channel? With Tesco’s Tash Whitmey

05 May 2026 | Jack Benjamin

Tesco Media and Insight Platform’s MD discusses the state of the retail media market, how Tesco sizes up to global competitors, and whether shopping habits are changing amid macroeconomic turbulence.

Believe It or Not Ep. 3: Is there still room for human creativity in the AI era?

30 Apr 2026 | The Media Leader Staff

Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”

What next after the social media addiction trial? With ScrollAware’s Jess Butcher

27 Apr 2026 | Jack Benjamin

The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.

Believe It or Not Ep. 2: Will humans still touch media plans within five years?

23 Apr 2026 | The Media Leader Staff

Former Media Leader editor-in-chief Omar Oakes and former Dentsu International CEO, now AI strategist Hamish Nicklin debate for and against the prompt: “No human will touch a media plan within five years.”

What does it mean to create ‘thumb-stopping’ content? With LadBible’s LA Ronayne

20 Apr 2026 | Jack Benjamin

LadBible’s executive creative director discusses the creative workflow, how LadBible differentiates its branded content offering, and best practices for speaking to Gen Z and Gen Alpha.

Believe It or Not Ep. 1: Will AI replace most white collar jobs?

16 Apr 2026 | The Media Leader Staff

In the first episode of a new mini-series, Omar Oakes and Hamish Nicklin debate for and against Block CEO Jack Dorsey’s claim that AI will replace most white collar jobs, and that this will occur faster than anyone thinks.

Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oakes and Hamish Nicklin

13 Apr 2026 | The Media Leader Staff

In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the impacts AI is having on the creative industries.

Why cut-through, not scale, will be the real trick to the FIFA World Cup – with The Guardian’s James Fleetham and Marcus Christenson

06 Apr 2026 | Jack Benjamin

The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.

What UM has learned from a year of Full Colour Media — with Susan Kingston-Brown

30 Mar 2026 | Jack Benjamin

UM’s global brand president discusses the media agency’s media planning proposition, the value of agency brands, and how she has navigated her team through the transition from Interpublic Group to Omnicom Group.

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