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Believe It or Not Ep. 3: Is there still room for human creativity in the AI era?

Believe It or Not Ep. 3: Is there still room for human creativity in the AI era?

30 Apr 2026 | The Media Leader Staff

Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”

What next after the social media addiction trial? With ScrollAware’s Jess Butcher
What next after the social media addiction trial? With ScrollAware’s Jess Butcher
27 Apr 2026 | Jack Benjamin
Believe It or Not Ep. 2: Will humans still touch media plans within five years?
Believe It or Not Ep. 2: Will humans still touch media plans within five years?
23 Apr 2026 | The Media Leader Staff
What does it mean to create ‘thumb-stopping’ content? With LadBible’s LA Ronayne
What does it mean to create ‘thumb-stopping’ content? With LadBible’s LA Ronayne
20 Apr 2026 | Jack Benjamin
Believe It or Not Ep. 1: Will AI replace most white collar jobs?
Believe It or Not Ep. 1: Will AI replace most white collar jobs?
16 Apr 2026 | The Media Leader Staff
Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oakes and Hamish Nicklin
Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oakes and Hamish Nicklin
13 Apr 2026 | The Media Leader Staff

Why cut-through, not scale, will be the real trick to the FIFA World Cup – with The Guardian’s James Fleetham and Marcus Christenson

06 Apr 2026 | Jack Benjamin

The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.

What UM has learned from a year of Full Colour Media — with Susan Kingston-Brown

30 Mar 2026 | Jack Benjamin

UM’s global brand president discusses the media agency’s media planning proposition, the value of agency brands, and how she has navigated her team through the transition from Interpublic Group to Omnicom Group.

Can GB News scale its advertising business? With chief revenue officer Ross Sergeant

23 Mar 2026 | Jack Benjamin

GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.

How the BBC will fulfill its remit as streaming giants encroach — with BBC iPlayer’s Kerensa Samanidis

16 Mar 2026 | Jack Benjamin

BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.

What’s behind double-digit digital ad market growth? With IAB UK’s Elizabeth Lane

09 Mar 2026 | Jack Benjamin

IAB UK’s head of insight joins host Jack Benjamin to unpack its latest digital adspend report, and explain why video was a driving force for double-digit growth last year.

Unpacking agency employment decline and progress on gender and diversity efforts — with Lianre Robinson

02 Mar 2026 | Jack Benjamin

WACL and The Marketing Academy Foundation’s Lianre Robinson breaks down the latest IPA Census figures and what they mean for progress and regress within the advertising industry.

Inside the anonymous group of senior leaders warning of advertising’s moral failing — with Inside Track’s Ned Younger

23 Feb 2026 | Jack Benjamin

The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.

Why magazine brands united to launch the single marketplace Atria — with Immediate Media’s Cath Waller

16 Feb 2026 | Jack Benjamin

Immediate Media’s advertising MD joins host Jack Benjamin to discuss Atria’s launch, its goals, and the state of the magazine publishing market.

Why audio is embracing video — with News Broadcasting’s Dave Wilcox and Russell Pedrick

09 Feb 2026 | Jack Benjamin

The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.

How to harness the value of trust — with Matt Bourn and James Best

02 Feb 2026 | Jack Benjamin

The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.

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24 Apr 2026

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