The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.
Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”
UM’s global brand president discusses the media agency’s media planning proposition, the value of agency brands, and how she has navigated her team through the transition from Interpublic Group to Omnicom Group.
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.
BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.
IAB UK’s head of insight joins host Jack Benjamin to unpack its latest digital adspend report, and explain why video was a driving force for double-digit growth last year.
WACL and The Marketing Academy Foundation’s Lianre Robinson breaks down the latest IPA Census figures and what they mean for progress and regress within the advertising industry.
The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.
Immediate Media’s advertising MD joins host Jack Benjamin to discuss Atria’s launch, its goals, and the state of the magazine publishing market.
The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.
The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.
