At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.

In a year, a ‘majority’ of independent publishers could go out of business due to the rise of AI search. But publishers have developed multi-layered approaches to adapting while also taking on Big Tech.

Samsung wanted to ensure its Galaxy S25 was part of the ‘Answer Economy’, so it partnered with Future to ensure its brands were frequently cited across AI platforms.

A less-is-more approach improves both the user experience and the value of your ad inventory. Refinery89’s CEO explains.

Analysis: Netflix is positioning itself as a legitimate alternative to YouTube for finding (and advertising against) content from premium publishing brands.

The way Time Out Media’s head of social and video thinks about social is through a simple funnel: know, like and trust.

Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.

We sat down with the new Mail Metro Media commercial leadership team, find out more about them here.

Mail Metro Media’s chief revenue officer, Dominic Williams, is in the hot seat for our probing and quick-fire Leading Questions.

The Media Leader sits down with Mail Metro Media’s new-look commercial team to discuss how the publisher’s sales arm is ‘moving as quickly as a tech company’ amid an ‘existential’ time for the publishing industry.