After 308 goals, 15 red cards and 208 hydration breaks, the final whistle has blown on FIFA’s 2026 World Cup. So with Spain taking gold from Messi’s Argentina in extra time, what did The Guardian’s ad team learn, asks Imogen Fox.

Losses were concentrated among a minority of surveyed publishers that are most exposed to the coming ‘Google Zero’.

Mail Metro Media deserves credit for shifting its mindset from how much revenue can be extracted from today’s web page to  how valuable tomorrow’s page could become, writes Lumen’s Mike Follett

Digital environments with lower ad loads drive more attention and improve brand recall and purchase intent, a new study by Lumen Research, Mail Metro Media and Havas Media Network found.

Coverage included insights from industry leaders about the threat of AI, the importance of becoming a regular destination, and balancing written and audio-visual content production to appeal to audiences of all sizes.

CEO Tyler Denk wants to do for newsletters what YouTube did for video while providing an all-in-one solution for creators to publish and monetise written, audio, and soon video content.

At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.

In a year, a ‘majority’ of independent publishers could go out of business due to the rise of AI search. But publishers have developed multi-layered approaches to adapting while also taking on Big Tech.

Samsung wanted to ensure its Galaxy S25 was part of the ‘Answer Economy’, so it partnered with Future to ensure its brands were frequently cited across AI platforms.

A less-is-more approach improves both the user experience and the value of your ad inventory. Refinery89’s CEO explains.