The latest IPA Bellwether reported a net balance of 4.5% of firms upwardly revising their media budgets in Q1, driven by growth in online and video advertising.
29 Apr 2026 | Jack Benjamin
The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.
The latest Digital Publishers’ Revenue Index Report found that total digital publishing revenues grew for the fourth consecutive quarter in Q4 2025, even as this growth was captured by a minority of titles.
The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.
A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.
Ozone Labs will operate as a “sandbox” alongside Ozone’s core business, serving as an area for its partners to experiment, build product prototypes, and try new business models.
The creative studio, led by Nico Sarti, is pushing a consultative strategy with brands amid a push for revenue.
The Government has walked back a proposed policy that would have carved out an exception to existing copyright law to allow AI companies to train models on copyrighted works unless publishers explicitly opted out.
The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn’t have adverse effects on brands.
Imogen Fox, The Guardian’s global chief advertising officer, answers our probing and quick-fire Leading Questions.
This will see category-based deals such as sports and travel available to activate through a choice of 30+ DSP partners.