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Bauer Media Outdoor launches Roadblock offering

Bauer Media Outdoor launches Roadblock offering

07 Jul 2025 | Ellie Hammonds

Roadblock will provide brands with extensive reach through access to roadside digital screens.

OOH: The hype man of the media mix
OOH: The hype man of the media mix
04 Jul 2025 | Emily Alcorn
Ocean leans into the Women’s Euros with DOOH highlights
Ocean leans into the Women’s Euros with DOOH highlights
02 Jul 2025 | Ellie Hammonds
Parting (from Route) is such sweet sorrow
Parting (from Route) is such sweet sorrow
27 Jun 2025 | Denise Turner
Cannes 2025 reflections: OOH’s strong performance isn’t down to luck
Cannes 2025 reflections: OOH’s strong performance isn’t down to luck
20 Jun 2025 | Richard Bon
Large-format DOOH garners five times more attention than digital formats, study shows
Large-format DOOH garners five times more attention than digital formats, study shows
11 Jun 2025 | Maria Iu

WPP Media downgrades ad growth forecast amid macro chaos

10 Jun 2025 | Jack Benjamin

The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.

OOH grows 1% in Q1

03 Jun 2025 | Maria Iu

Digital maintained its share of total ad revenue, while classic declined marginally.

Welcome to the era of sensory OOH

23 May 2025 | Nicole Lonsdale

OOH is now more a performance than a poster and changing the way we think about public spaces. This real-world presence builds real connections. 

Global to roll out immersive tunnel wrap on Elizabeth Line

30 Apr 2025 | Maria Iu

The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.

UK adspend up by double digits in 2024

30 Apr 2025 | Maria Iu

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

Video display outpaces digital ad market growth

29 Apr 2025 | Maria Iu

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

Route appoints Ruth Chalisey as director of research

28 Apr 2025 | Jack Benjamin

Chalisey succeeds Euan Mackay, who will be promoted to CEO of the OOH JIC following the departure of Denise Turner in June.

LHF uncertainty continues as UK media industry urges government to exclude brands from ban

23 Apr 2025 | Jack Benjamin

The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.

Media budgets on a decline amid tariff uncertainty

17 Apr 2025 | Jack Benjamin

The latest IPA Bellwether Report, conducted before Donald’s Trump’s “liberation day”, already showed a fall in business confidence amid macroeconomic uncertainty.

Bauer completes Clear Channel Europe-North acquisition

01 Apr 2025 | Maria Iu

The business has been renamed Bauer Media Outdoor.

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Women's Euros Scores Big Ratings

08 Jul 2025

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