The UK was the second fastest growing market for the media owner.

Speaking at an IAB UK event on 28 July, the panellists said that brands and agencies need to be upskilled on programmatic for the channel to continue to grow.

Burr Smith speaks to The Media Leader about why embracing change is essential for OOH’s future, how automation can unlock growth for the channel, and his main takeaways from the WOO annual summit in London last month.

The report argues that brand advertising should be brought within scope of existing regulation “as soon as possible” and that HFSS ads be banned from OOH by July 2027.

OOH was everywhere at Cannes Lions, but also almost invisible. Talon’s global CEO Sue Frogley argues that the sector needs to shout louder about its capabilities.

Ocean Outdoor’s ‘Great ADventure: A race across the nation’ challenged teams to travel from London to Glasgow on a limited cash budget over two days.

The campaign, Billboards by Global, was launched at the company’s outdoor Upfronts, with chief commercial officer Mike Gordon saying it wants to put “fresh momentum” behind the format.

Motion in DOOH is a powerful tool. Vista Media’s Martine Hammink explains how to ensure it enhances the campaign’s creative.

A lack of optionality in verification has been a recurring theme in ISBA Media Leaders discussions, particularly in out-of-home, writes Allwyn’s media director.

The study was conducted by the World Out of Home Organization in collaboration with 11 supply-side platforms from across the world.