The campaign, Billboards by Global, was launched at the company’s outdoor Upfronts, with chief commercial officer Mike Gordon saying it wants to put “fresh momentum” behind the format.
Motion in DOOH is a powerful tool. Vista Media’s Martine Hammink explains how to ensure it enhances the campaign’s creative.
A lack of optionality in verification has been a recurring theme in ISBA Media Leaders discussions, particularly in out-of-home, writes Allwyn’s media director.
The study was conducted by the World Out of Home Organization in collaboration with 11 supply-side platforms from across the world.
Last week, The Media Leader took a deep dive into the OOH industry, hearing from industry leaders on the challenges and trends, and sharing original reporting from WOO 2026 and the sector’s growth.
We asked experts from the OOH industry what were their favourite OOH campaigns throughout history and why they resonated.
Yesterday was the first full day of the World Out of Home Organization’s Annual Congress, where the speakers touched on themes of creativity, trust, and collaboration.
Even though digital out-of-home is running on live logic, most investment strategies just haven’t caught up. This is where the opportunity lies, Perion’s CEO writes.
For OOH, you’re not designing for attention you can hold; you’re designing for attention you have to earn instantly, writes Evolve’s MD.
OOH is uniquely equipped to deliver on three core priorities – audience relevance, creative impact, and measurable effectiveness. Talon’s MD explains.