According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.
New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.
Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
GroupM had forecast the $1tn mark to be reached in 2025.
Impressions are a modern-day version of 1215’s “London quarter”. But the clamour to create an equivalent metric across all media is problematic — we need to start with education.
Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.
UK revenue was up 17% as digital continued strong growth.