With six billion viewers likely to tune into the FIFA World Cup this summer, brands have a once-in-a-generation chance to showcase CTV’s creative reach.
22 Jan 2026 | Ellie Hammonds
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
19 Jan 2026 | Jack Benjamin
12 Jan 2026 | Jack Benjamin
The 2026 FIFA World Cup time difference will see match-day attention splinter across live broadcasts, morning replays and endless highlight reels. How will advertisers adapt? Yahoo DSP’s Alice Beecroft predicts the results.
Transparency and control in CTV advertising have not kept pace with the scale and sophistication of streaming platforms. The gap needs to be closed, says DoubleVerify.
Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.
Smartclip has released its first portfolio of AI agents for client testing, marking the next phase of its ‘Sidekicks’ agentic AI platform. RTL Group’s adtech subsidiary launches agentic AI embedded directly into its SSP.
The Media Leader summarises three key themes from the past year in the audio space.
Welcome to The Brief for Thursday 18 December, The Media Leader’s round-up of media news.
From hard-hitting investigations of social media safety to thought-provoking op-eds on sustainability and the industry’s flagship events, The Media Leader’s coverage in 2025 sparked important conversations across the industry.
Jack Benjamin reviews a tumultuous year in TV advertising, full of consolidation and efforts to make TV easier to buy for SMEs.
The Government has opened the door to advertising and Netflix-style subscriptions as part of the BBC Charter Review. The commercial radio industry says it is not “commercially viable.”