Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.
The pan-Nordic Pay TV provider has introduced some notable personalisation on its latest UX and set-top box platform. There are profile-based modes for linear lovers, VOD fans and kids. Four remote control buttons can also be customised.
AI is moving beyond experimentation to become embedded into the infrastructure of media and advertising. Here is a roundup of the biggest AI developments so far this year.
An update on the European Programmatic TV Initiative and its efforts to ensure programmatic TV scales as a premium, trusted, interoperable extension of television.
The broadcaster maintained full-year guidance after the FIFA Men’s World Cup boost advertising, although less healthy foods regulation cut revenue by £20m.
Channel 4’s Black in Business initiative, in partnership with Lloyds, was launched in 2023 to champion Black representation on screen and across the wider television and media industry.
Consultant Justin Lebbon asks, in light of the investment by Fifty5Blue, has the Origin cross-media measurement project failed?
Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns
Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.
ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.
When charging their EV or waiting to collect kids from football, will drivers use in-car connected TV systems or get out their phones instead? TV software vendor 3SS is convinced it is the former, based on early user data.
Liberty Global’s director of entertainment platforms highlights the importance of a strong FinOps function.
