Liberty Global’s director of entertainment platforms highlights the importance of a strong FinOps function.
The broadcaster maintained full-year guidance after the FIFA Men’s World Cup boost advertising, although less healthy foods regulation cut revenue by £20m.
Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.
As Burnham becomes PM he inherits a UK media industry in flux, simultaneously challenged and bolstered by American tech giants that have grown to dominate British advertising expenditure.
YouTube’s global managing director and head of creators speaks to host Jack Benjamin about why she believes YouTube is ‘absolutely’ TV, and how it advises brands work with increasingly professionalising creators on the platform.
The sale of ITV Media & Entertainment to Sky could bring the independent broadcaster into an existing, more connected advertiser ecosystem, writes Goodstuff’s head of broadcast.
Zee Entertainment’s Parul Goel on doubling the business in Europe, the micro-drama opportunity and why partnerships are the key to scale
The president of global advertising for The Walt Disney Company sits down with The Media Leader at Cannes Lions.
Channel 4’s head of sales helps you pick your way through the thicket of TV measurement.
A study conducted by consultancy MTM found that the commercially available cultural moments people most recalled from the last 12 months are dominated by TV, cinema and sport.
Analysis: Netflix is positioning itself as a legitimate alternative to YouTube for finding (and advertising against) content from premium publishing brands.
