The partnership will take effect next year, and will be the first time advertising for both Channels 4 and 5 is handled under one roof.
The UK digital ad market grew 13% year-on-year in H1 2026 to £21.6bn, according to IAB UK. The expenditure is greater than £5bn more than was spent on digital channels in all of 2020.
Visitors to the Amsterdam expo can see live demonstrations of an end-to-end streaming workflow that uses only European technology, including European sovereign cloud infrastructure.
The broadcaster says the cuts will allow it to direct a greater proportion of revenues towards distinctive British content.
Tiledmedia Fabric provides one integrated media pipeline that weaves raw video feeds, video ads, graphics and data into ready-to-consume live streams.
Digital advertisers, agencies and brands will now be offered compliance support from Clearcast for the first time through an AI assestment tool, iClear, and a human review service, allClear.
Canada’s Cogeco is the first operator to make use of an end-to-end solution designed to dramatically reduce complexity and cost. The rapid deployment and customisation capabilities will be demonstrated at IBC.
Broadcasters and streamers are using MultiView to increase engagement, especially for live sport. Broadpeak claims its ‘Multiview as a Service’ solution will broaden reach for this UX innovation.
The broadcaster, working with sales house RMB, has migrated all its streaming channels to SGAI. It means the company can effectively monetise long live streams at scale without generating per-user manifests.
Paul Evans analyses the gap between YouTube’s claim and conduct.
The most effective TV strategies today harness the strengths of both linear and BVOD, writes Channel 4’s head of sales.
