The UK is world-class at agencies. So why have we known so little about them? Tom Salmon shares the findings from the Atlas 2026 report.

Download a free copy of The Media Leader’s summary of all the best content from The Future of Brands 2026

At our Future of Brands conference last month, the UN’s Charlotte Scaddan and CAN co-founder Harriet Kingaby unpacked a recent issue brief that warned the integrity of the global information ecosystem is at a “crisis point”.

The Media Leader invited members of our Future 100 Club to a post-event virtual roundtable to reflect on the conference’s key themes and discussions.

The global cross-media measurement company’s chief product and technology officer Bruno Furnari spoke about the ‘true cost’ of overlapping reach at Future of Brands.

ISBA’s director general admits marketers are struggling to get heard in the boardroom, while lost industry expertise can lead to extreme and binary planning decisions.

Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.

Adwanted UK, parent company of The Media Leader, has restructured its divisional leadership following a period of significant growth, with Greg Grimmer moving from CEO to executive chair.

On the centenary of the Advertising Association, its President Andria Vidler, also CEO of National Lottery operator Allwyn, says that we need to back our own industry more.

From the arrival of AI in the consumer journey to the measurement of advertising effectiveness, we look back at a day that outlined an industry in the midst of transformation.