Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.

Adwanted UK, parent company of The Media Leader, has restructured its divisional leadership following a period of significant growth, with Greg Grimmer moving from CEO to executive chair.

On the centenary of the Advertising Association, its President Andria Vidler, also CEO of National Lottery operator Allwyn, says that we need to back our own industry more.

From the arrival of AI in the consumer journey to the measurement of advertising effectiveness, we look back at a day that outlined an industry in the midst of transformation. 

Advertising Association (AA) president Andria Vidler speaks to James Longhurst on stage at Future of Brands.

Live coverage from The Media Leader team from the Future of Brands 2026

This year’s theme centres around one question: What becomes possible when exceptional people have exceptional tools?

Ahead of his session at The Future of Brands 2026, Bruno Furnari, CPTO at AudienceProject, will explore what overlapping reach is costing media budget’s – and how to fix it.  The Media Leader talked to him ahead of his session to find out more. 

The Media Leader is the official partner of the AA’s Media Business Course to help increase awareness as the co-chairs have been announced for 2026.

Share of Model helps measure how often AI mentions and describes a brand, product, or attribute, and in what terms. Jellyfish’s senior media director offers advice on how to use it to rethink search.