To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.

Goodwood’s Festival of Speed is just one place brands are investing increasingly in live experiences says Andrew Orr MD at TRO, part of Omnicom. The challenge now for the industry is how to prove effectivenes.

Next, in our Media Essentials series aimed at marketers early in their careers, WPP Media’s head of organic performance explains that search hasn’t died; it’s expanded into what he calls Total Search.

Sports supporter groups are now Britain’s number one community type, 86% of community members say they have been influenced by what they see or hear, and precision targeting without community insight risks becoming “increasingly commoditised.”

Watch: Emery sits down with The Media Leader France deputy editor-in-chief Vincent Thobel to discuss how AI is driving changes to agencies models that are incomparable to previous disruptions.

Havas chairman and CEO Yannick Bolloré discusses the agency’s strategy in an era of accelerating consolidation.

The ‘Science of Desire’ research report, unveiled at Cannes on Tuesday, finds that brands should not compete for visibility, but rather desirability.

Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.

The Media Leader’s live blog is powered by Tickaroo and delivered in partnership with Channel 4.

At what point does a challenger agency decide to make a big splash at Cannes? For PMG, ‘the moment we’re in right now is the moment it has been building toward for 15 years.’