The latest figures from COMvergence show a three-horse race emerged for new business in the first half of the year.
Last week, we spotlighted media planning and strategy, exploring how roles are changing, what planners need to know now, and where the industry is heading next.
IPA data exclusively shared with The Media Leader has shown an uptick in planners at 49 UK agencies, bucking wider industry trends around hiring.
Craft Media London’s co-founders join host Jack Benjamin to discuss better planning practices and how to incentivise them.
In this second part, Nick Manning analyses the rapid transformation of the supply-side sector in more depth, explaining what is happening, why, and what may come next.
Havas Media Network’s head of SEO and GEO talks GEO strategies and who the early winners and losers are in the developing AI search market.
WPP offers a practical overview of how to turn data from a vast resource into a clear driver of growth.
Senior media figures, 29 Future 100 alumni, will select this year’s class of 100 rising talent.
The agency group has restructured its Village model to align media, creative, branding, PR, design, customer experience and business transformation efforts under centralised leadership.
Lawyers for WPP said they would ‘address the deficienies’ in Foster’s amended complaint in a forthcoming filing, but asked that the ‘salacious’ and ‘muckracking’ evidence submitted by Foster be sealed for good cause.
AI is moving beyond experimentation to become embedded into the infrastructure of media and advertising. Here is a roundup of the biggest AI developments so far this year.
