Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.

A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.

Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.

The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.

Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.

The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.

Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously. 

The toolkit is accompanied by a report that identified key barriers for change.

This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.

Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.