Sports supporter groups are now Britain’s number one community type, 86% of community members say they have been influenced by what they see or hear, and precision targeting without community insight risks becoming “increasingly commoditised.”

Watch: Emery sits down with The Media Leader France deputy editor-in-chief Vincent Thobel to discuss how AI is driving changes to agencies models that are incomparable to previous disruptions.

Havas chairman and CEO Yannick Bolloré discusses the agency’s strategy in an era of accelerating consolidation.

The ‘Science of Desire’ research report, unveiled at Cannes on Tuesday, finds that brands should not compete for visibility, but rather desirability.

Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.

The Media Leader’s live blog is powered by Tickaroo and delivered in partnership with Channel 4.

At what point does a challenger agency decide to make a big splash at Cannes? For PMG, ‘the moment we’re in right now is the moment it has been building toward for 15 years.’

WPP Media has upgraded its global growth forecast to +8.9% to $1.3tn in 2026, up from +7.1% growth previously forecast in December.

Arena Media’s managing director discusses what it means to work for a ‘cultural media agency’, why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.

The UK is world-class at agencies. So why have we known so little about them? Tom Salmon shares the findings from the Atlas 2026 report.