Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there’s never been a better time to plan media.
06 Dec 2024 | Omar Oakes
In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.
Progress in online audience measurement means putting humans at the heart of media and working through a deep understanding of real people. Not IDs, devices, users or accounts.
| Maria Iu
The Media Leader asked some of the UK’s top strategic minds to share their thoughts.
Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD’s thought-provoking research paper has found.
The purchase strengthens Adwanted’s data division.
| Maria Iu
Heineken’s Sarah Prentice, Initiative’s Rachel Coffey and NatWest’s Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more.
| Maria Iu
The retailer turned to social media humour to boost awareness of its repairs offering.
Boomers and Gen X are the next big digital audience — and we can learn from existing Gen Z marketing best practice as our media consumptions converge.
Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.
One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.