Adwanted UK Adwanted UK A_ Logo
UK flag US flag FR flag BE flag
The Media Leader
  • News
    • Agencies
    • Audio
    • Cinema
    • Out of Home
    • Press
    • Retail media
    • Social media
    • TV
  • Opinion
    • Omar Oakes
    • Raymond Snoddy
  • Podcast
  • Features
    • Interviews
    • The Media Leader Podcast
  • Specials
  • Connected TV
  • Events
  • About Us
ITV’s generative AI ads feature attracts 16 new-to-TV advertisers in debut year

ITV’s generative AI ads feature attracts 16 new-to-TV advertisers in debut year

09 Oct 2026 | Jack Benjamin

The brands that have used the tool include a variety of small business types, from dentists and gardening companies to local councils. The campaigns have primarily run on ITVX.

Upfronts 2026: Amazon, Disney, Mail Metro Media, Netflix kick off season of pomp and circumstance
Upfronts 2026: Amazon, Disney, Mail Metro Media, Netflix kick off season of pomp and circumstance
07 Oct 2026 | Jack Benjamin
Lots of bigs and lots of littles: Lumen finds cumulative attention drives brand outcomes
Lots of bigs and lots of littles: Lumen finds cumulative attention drives brand outcomes
07 Oct 2026 | Jack Benjamin
Are you in a promotion dependency spiral? 75% of marketers are unable to identify profitable promotions
Are you in a promotion dependency spiral? 75% of marketers are unable to identify profitable promotions
07 Oct 2026 | Jack Benjamin
Stagwell transforms Assembly into global agency Stagwell Media
Stagwell transforms Assembly into global agency Stagwell Media
06 Oct 2026 | Jack Benjamin
Marketers should be tracking ad awareness, says Thinkbox study
Marketers should be tracking ad awareness, says Thinkbox study
06 Oct 2026 | Charli West

TikTok leans into agentic commerce ‘to take the operational load out of making purchase decisions’

05 Oct 2026 | Jack Benjamin

TikTok has launched an AI shopping assistant as part of a wider effort to automate commerce for both consumers and marketers.

How to traverse a non-linear career in media – with TheZoo.London’s Rachel Forde and Marco Bertozzi

05 Oct 2026 | Jack Benjamin

TheZoo.London co-founders join host Jack Benjamin to discuss how agency consolidation and AI technologies have impact talent this year and offer their advice to leaders navigating job loss and uncertainty.

A day in the life of a media planner: Ocean Outdoor

05 Oct 2026 | The Media Leader Staff

Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Ocean Outdoor’s Dan Perry takes us through his daily routine.

September box office up 3% as Resident Evil ends strong Q3

03 Oct 2026 | Jack Benjamin

Year-to-date box office has reached £976.6m, now running 21% ahead of the equivalent period and on track to exceed £1bn in revenue next month.

Channel 4 B Corp TV winners: “This is going to irritate the rest”

02 Oct 2026 | James Longhurst

TOTM and Holy Moly tell The Media Leader what they expect from Sunday’s Channel 4 ad-break takeover, while Channel 4 Sales sets out its ambitions for the scheme.

Dominic Williams promoted to CEO of Mail Metro Media

01 Oct 2026 | Jack Benjamin

The former chief revenue officer was named to the new role one day after its upfront event in London.

Goalhanger to bring all ad-sales in-house from 2027

01 Oct 2026 | Charli West

The podcast company continues to expand into a broader multi-platform media business, and plans to host its first upfronts later this month.

How much longer can streamers promise a truly ad-free experience?

01 Oct 2026 | Charli West

Last month Disney+ alerted customers of its updated Subscriber Agreement across Europe, falsely prompting claims that traditional commercial breaks could appear on Disney+’s ad-free tiers.

Reallocating search and social budget into audio could add £1m to profit, Radiocentre research finds

30 Sep 2026 | Charli West

The findings were presented at Radiocentre’s Tuning In conference on 30 September.

Mark Penn: ‘We’re it in terms of a fourth alternative’

30 Sep 2026 | Jack Benjamin

Stagwell CEO Mark Penn discusses why he’s bullish about AI, the ad market, and the challenger holding group’s positioning against the Big Three.

+ More Industry News

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Advertisement

End of year cinematic treats

22 Sep 2026

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Latest Data Analysis

Powered by

Mediatel Connected logo
  • IAB launches measurement advisory board in push for measurement solutions
  • Consumer ABCs: Women's Weeklies
  • Consumers ABC's: News & Current Affairs
  • Consumer ABC's: Men's Lifestyle
More Data Analysis
Contact us +44 20 7420 3252 [email protected] London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
54 Rue de Clichy,
75009 Paris, France
twitter linkedin youtube flickr instagram email
© 2026 Mediatel Limited trading as Adwanted UK. Legal
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising. We need your consent for these types of cookies. To withdraw your consent or change your cookie choices, please do this through your browser settings. Otherwise, click OK to accept and continue.