Arena Media’s managing director discusses what it means to work for a ‘cultural media agency’, why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.
16 Jun 2026 | Charli West
At the launch event, the CEO of Cannes Lions also announced the UK’s first creativity accelerator programme, in partnership with the Advertising Association.
15 Jun 2026 | Jack Benjamin
15 Jun 2026 | The Media Leader Staff
Welcome to The Brief, The Media Leader’s round-up of media news.
The platform, AdPower, enables businesses to book media “as easily as booking an Uber”.
Warc upgraded its 2026 global ad growth forecast, now expecting $1.39tn in total expenditure this year, but ongoing volatility caused by the crisis in the Gulf is placing a quarter of that growth at risk, with even greater implications for 2027.
Welcome to The Brief, The Media Leader’s round-up of media news.
Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.
The study was conducted by the World Out of Home Organization in collaboration with 11 supply-side platforms from across the world.
Welcome to The Brief, The Media Leader’s round-up of media news.
The competition, now in its second year, gives five B Corp businesses £600,000 worth of TV advertising airtime to fuel positive consumer behaviour change.
Richard Poustie, former CEO of Kantar Media UK & Ireland, reflects on the lasting contribution of a giant and friend in UK media.