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How to make data work harder in 2025

How to make data work harder in 2025

13 May 2025 | Jack Benjamin

A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.

ITV finds incremental reach on YouTube
ITV finds incremental reach on YouTube
12 May 2025 | Jack Benjamin
How Austria is reinventing linear TV buying — with Sebastian Hinterstoisser and Tom Peruzzi
How Austria is reinventing linear TV buying — with Sebastian Hinterstoisser and Tom Peruzzi
12 May 2025 | Jack Benjamin
‘Our work is not yours to give away’: Creative leaders urge Starmer to enforce copyright law
‘Our work is not yours to give away’: Creative leaders urge Starmer to enforce copyright law
10 May 2025 | Jack Benjamin
Over two-fifths of influencer ads fail to meet ASA disclosure standards
Over two-fifths of influencer ads fail to meet ASA disclosure standards
09 May 2025 | Jack Benjamin
Channel 4 commercial chief: Advertisers chase ‘cheap reach’ at Gen Z’s peril
Channel 4 commercial chief: Advertisers chase ‘cheap reach’ at Gen Z’s peril
08 May 2025 | Jack Benjamin

All In Census: Majority enjoy working in adland despite lack of belief in positive impact

08 May 2025 | James Longhurst

The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.

GroupM to retain agency brands as ‘client service brands’

07 May 2025 | Jack Benjamin

GroupM agencies will no longer operate as distinct business units with separate P&L statements.

Snap pushes Chat as the ‘next frontier’ for performance marketing

07 May 2025 | Jack Benjamin

Updated ad solutions are aimed at giving advertisers greater adjacency to its Chat feature, as the platform leans more heavily into performance revenues and SMBs.

‘Death of the website’: Publishers wrestle with the need to reinvent in AI era

07 May 2025 | Jack Benjamin

New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.

Six takeaways from Dax ID’s first year

07 May 2025 | Jack Benjamin

Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.

GroupM ‘set to rebrand’ to WPP Media amid consolidation

06 May 2025 | Jack Benjamin

The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.

Uncertainty and soft guidance as holding groups struggle for growth in Europe

06 May 2025 | Jack Benjamin

Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.

Can brands become influencers? With Jungle Creations’ Melissa Chapman

06 May 2025 | Jack Benjamin

Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.

Minecraft becomes biggest film of 2025, driving April box office boom

02 May 2025 | Jack Benjamin

Total box office revenue last month increased 65% year on year to surpass £100m — more than half of which was accounted for by the game adaptation.

Spotify to add podcasts to Sax ‘later this quarter’

02 May 2025 | Jack Benjamin

The platform’s generative-AI ads tools will also be coming to the UK in Q2.

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30 Apr 2025

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