In a year, a ‘majority’ of independent publishers could go out of business due to the rise of AI search. But publishers have developed multi-layered approaches to adapting while also taking on Big Tech.

Marketing budgets were revised upward again in Q2, according to the latest IPA Bellwether report, even as war in the Middle East has caused an increase in pessimism over financial prospects. Investment in main media was revised upward, entirely thanks to growth in video budgets.

The report argues that brand advertising should be brought within scope of existing regulation “as soon as possible” and that HFSS ads be banned from OOH by July 2027.

In the final part of our anniversary special podcast series, Silke Zetzsche talks to Charli West about the rise of digital audio and how that is effecting ads’ creative.

A study conducted by consultancy MTM found that the commercially available cultural moments people most recalled from the last 12 months are dominated by TV, cinema and sport.

Strong Roots and Immediate used the editorial authority of Good Health by Good Food to challenge consumer misconceptions about frozen food, delivering native content at five times the benchmark CTR and 3.7m video views. 

Bauer, Future, Hearst UK, Hello!, Immediate and Time Out’s unified programmatic marketplace is driving early growth in programmatic business through six-figure display campaigns from a variety of brands.

Samsung wanted to ensure its Galaxy S25 was part of the ‘Answer Economy’, so it partnered with Future to ensure its brands were frequently cited across AI platforms.

Ansell will succeed outgoing president Andria Vidler following the completion of her two-year tenure in the spring of 2027.

Broadpeak’s Julien Boyreau on new inventory, shoppable formats and the case for playing two games at once