The ad-free subscription service raises questions over the impact on radio advertising, while offering the broadcaster a potential new source of listener data.
29 Sep 2026 | Jack Benjamin
The UK digital ad market grew 13% year-on-year in H1 2026 to £21.6bn, according to IAB UK. The expenditure is greater than £5bn more than was spent on digital channels in all of 2020.
We asked senior agency planners what the role needs to become, what should remain resolutely human, and what planners need to know now to stay ahead of the change.
Barb data seen by The Media Leader shows streaming giants’ top UK titles are dwarfed by PSBs in total audience reach, but reach isn’t everything to TV planners.
Analysis: By settling with US state attorneys general, Paramount’s path is clear to acquire Warner Bros Discovery. Has it created a conglomerate to rival the tech and streaming giants? Or will a decline in media plurality and high debt weigh on the new company’s ambitions?
Senior media owners on what agencies consistently get wrong when they’re planning, whether outcomes-based planning is making conversations better or worse and how AI is affecting planning today.
Organisations ‘over-corrected’ in hiring based on technical skills rather than critical and strategic judgement, and incentives are needed to reward AI adoption, report says.
The latest figures from COMvergence show a three-horse race emerged for new business in the first half of the year.
IPA data exclusively shared with The Media Leader has shown an uptick in planners at 49 UK agencies, bucking wider industry trends around hiring.
Craft Media London’s co-founders join host Jack Benjamin to discuss better planning practices and how to incentivise them.
The audio-visual advertising platform is giving advertisers access to audio inventory around News UK content on YouTube, including talkSPORT and Virgin Radio