Adwanted UK Adwanted UK A_ Logo
UK flag US flag FR flag BE flag
The Media Leader
  • News
    • Agencies
    • Audio
    • Cinema
    • Out of Home
    • Press
    • Retail media
    • Social media
    • TV
  • Opinion
    • Omar Oakes
    • Raymond Snoddy
  • Podcast
  • Features
    • Interviews
    • The Media Leader Podcast
  • Specials
  • Connected TV
  • Events
  • About Us
Beyond effectiveness: WOO 2026 day one takeaways

Beyond effectiveness: WOO 2026 day one takeaways

05 Jun 2026 | Charli West

Yesterday was the first full day of the World Out of Home Organization’s Annual Congress, where the speakers touched on themes of creativity, trust, and collaboration.

Brands could double their media investment and still generate a profitable return, claims WPP Media report
Brands could double their media investment and still generate a profitable return, claims WPP Media report
05 Jun 2026 | Jack Benjamin
Double-digit growth every year? OOH leaders ‘have to get united’, says JCDecaux co-CEO
Double-digit growth every year? OOH leaders ‘have to get united’, says JCDecaux co-CEO
04 Jun 2026 | Charli West
Where does ad spend actually go? OOH’s public infrastructure argument
Where does ad spend actually go? OOH’s public infrastructure argument
04 Jun 2026 | Charli West
CMA requires Google to let publishers opt out of AI search results
CMA requires Google to let publishers opt out of AI search results
03 Jun 2026 | Jack Benjamin
The Brief – Wednesday 3rd June: OpenAI no plans to share ad revenue with publishers; Anthropic confidentially filed for initial public offering; Bloomberg launches Bloomberg Money
The Brief – Wednesday 3rd June: OpenAI no plans to share ad revenue with publishers; Anthropic confidentially filed for initial public offering; Bloomberg launches Bloomberg Money
03 Jun 2026 | The Media Leader Staff

UK Advertising Export Report names UK as world’s second largest advertising exporter

03 Jun 2026 | Charli West

The report, first published at UK House during SXSW London, reveals 38% surplus year-on-year export growth, outpacing the UK services sector average.

Why the future of outdoor advertising is hand-painted

03 Jun 2026 | Jack Benjamin

Global Street Art CEO Lee Bofkin offers a peek inside his extraordinary archive and shares why he thinks artistry is undervalued in OOH.

UK OOH reports strong start to the year with 15% revenue growth in Q1 2026

03 Jun 2026 | Charli West

The channel totalled £341.2m in the first quarter, driven largely by significant growth in digital out-of-home

New York Times publisher warns journalism faces its ‘Napster moment’

02 Jun 2026 | The Media Leader Staff

At WAN-IFRA’s World News Media Congress in Marseille, AG Sulzberger delivers a stark warning on AI

AI-driven advertising to account for one-third of digital adspend by 2030, IAB UK forecasts

02 Jun 2026 | Jack Benjamin

AI-driven adspend, defined as a media buying and delivery decision made by an AI-powered algorithm, is forecast to hit £18bn in 2030 as platforms embrace agentic sales.

Attention measurement is now an input into AI systems

02 Jun 2026 | Jack Benjamin

Karen Nelson-Field discusses Amplified’s new product, AttentionAI, and why better attention data provision will lead to higher-quality creative and media decisioning.

Case Study: Boots adds cross-media clarity to make marketing mix modelling more actionable

01 Jun 2026 | The Media Leader Staff

Boots partnered with AudienceProject to gain clearer cross-media reach measurement, enabling a 15–20% budget shift based on evidence-backed insights.

World’s first national free-to-air platform using DVB-I launches this year

01 Jun 2026 | John Moulding

Freeview New Zealand will launch a DVB-I based TV service in Q3, enabling broadcaster streaming to devices without a dedicated app.

How All3Media International is creating incremental revenues in streaming

01 Jun 2026 | John Moulding

Gary Woolf explains how All3Media International is building content brands in FAST and cross-promoting to SVOD. You can hear why the company decided against O&O SVOD apps.

OOH adspend continues to exceed pre-pandemic levels in the UK, finds AA/Warc Expenditure Report

01 Jun 2026 | Charli West

In 2025, OOH grew 2.3% year-on-year in the UK, and LHF restrictions suggest food brands might be increasingly turning to the channel for advertising

+ More Industry News

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Advertisement

World Cup Wonders

26 May 2026

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Latest Data Analysis

Powered by

Mediatel Connected logo
  • IAB launches measurement advisory board in push for measurement solutions
  • Consumer ABCs: Women's Weeklies
  • Consumers ABC's: News & Current Affairs
  • Consumer ABC's: Men's Lifestyle
More Data Analysis
Contact us +44 20 7420 3252 [email protected] London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
13 rue La Fayette,
75009 Paris, France
twitter linkedin youtube flickr instagram email
© 2026 Mediatel Limited trading as Adwanted UK. Legal
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising. We need your consent for these types of cookies. To withdraw your consent or change your cookie choices, please do this through your browser settings. Otherwise, click OK to accept and continue.