Roku has brought its VOD Evolution Study to the UK for the first time, and The Media Leader asked two leading media planners to assess the results. They agreed with consumers: home screen and interactive ads have a bright future.

UK companies revised marketing budgets up to the highest level in over two years, according to the latest Bellwether survey, reflecting significant optimism despite macro headwinds.

Two-thirds of the British public are unaware that outdoor advertising contributes to public infrastructure, according to the latest polling commissioned by Outsmart.

Leaders gather to discuss OOH’s role in an AI-mediated world, the stubborn challenge of attribution, and the industry’s London-centric blind spots.

Adam Edelshain, VP of client solutions at mediasense, explains how Playout is verified, from testing proof of play and data quality to reconciling Playout records with media owner systems. 

The Media Leader names the fifth cohort of The Future 100 Club, the talent competition that ignores age, length of service and job title to instead champion disruption, inclusion, courage and excellence.

The coalition was founded in the UK this year as a ‘NATO for news’ to prevent AI companies from misusing or profiting off publisher IP without permission.

The Alliance of Independent Agencies asked Martin Woolley and Paul Phelps to step down after a failed bid to divest the AMI from its parent body.

Former IPA president and WPP Media veteran Josh Krichefski reflects on his first year at the independent agency.

The brands that have used the tool include a variety of small business types, from dentists and gardening companies to local councils. The campaigns have primarily run on ITVX.