Total digital listening makes up 75.5% of radio listening, up 2.1 percentage points year on year, while AM/FM has fallen to 24.5%.
To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.
Channel 4’s Black in Business initiative, in partnership with Lloyds, was launched in 2023 to champion Black representation on screen and across the wider television and media industry.
Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns
Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.
Analysis: Ballooning AI costs will need to be balanced with real business results. Meta, without a cloud business, is likely to have the hardest time proving the value of its spending spree.
Isba, the trade body for UK advertisers, is in exclusive discussions with media measurement provider Fifty5Blue to enter into a partnership for minority control of the cross-media measurement service.
The UK was the second fastest growing market for the media owner.
The latest AA/Warc figures show growth in Q1 was once again largely driven by digital channels, with the biggest growers including social media (+17.7%), retail media (+17.9%), and OOH (+15%).
The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”
ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.
Speaking at an IAB UK event on 28 July, the panellists said that brands and agencies need to be upskilled on programmatic for the channel to continue to grow.
