The IPA’s joint directors of media research and judges of this year’s AMRAs discuss why media research is not always put into practice and how JICs need to evolve to meet advertiser demands.
The agency group has restructured its Village model to align media, creative, branding, PR, design, customer experience and business transformation efforts under centralised leadership.
The new platform, launched globally, includes a redesigned interface, an upgraded forecasting engine, and an integration of agentic AI features aimed at “remov[ing] friction”.
As part of a settlement in a US lawsuit, Meta has agreed to pay over $17bn in penalties and to make substantial changes to how its platforms operate to reduce teen harms. It is calling on TikTok and YouTube to do the same.
Research from WhichPodcast has found that Business is the most crowded category out of 19 podcast genres, but still remains a popular choice for advertisers.
Under a 2034 switch-off date, the cumulative loss of advertising revenues to public-service media would total £3.5bn from 2028 to 2036, with downstream impacts on audiences, commissioning, and the UK’s production sector.
The ASA Public Awareness Campaign has been running since 2022, with Netflix and Waitrose joining as the latest media owners to donate inventory.
Lawyers for WPP said they would ‘address the deficienies’ in Foster’s amended complaint in a forthcoming filing, but asked that the ‘salacious’ and ‘muckracking’ evidence submitted by Foster be sealed for good cause.
The deal reflects a wider shift among streaming services, as Netflix and Disney+ look to creator-led football content to attract and engage audiences.
The podcast company has hired a former talent agent as its new head of IP development, tasked with turning existing and in-development shows into big screen propositions.
Media Mind has drawn the agencies and media owners that will compete against one another this autumn for a place in the semi-final.
