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What makes a great audio ad? Authenticity, the 95% rule, and knowing when to leave the AI alone – AudioTrack at 10

What makes a great audio ad? Authenticity, the 95% rule, and knowing when to leave the AI alone – AudioTrack at 10

09 Aug 2026 | Charli West

To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.

ITV reports ‘solid’ H1 in first results since Sky deal announcement
ITV reports ‘solid’ H1 in first results since Sky deal announcement
07 Aug 2026 | Charli West
Government urged to block BBC podcast advertising plans
Government urged to block BBC podcast advertising plans
07 Aug 2026 | Charli West
Rajar Q2 2026: A record 51m people listen to UK radio each week
Rajar Q2 2026: A record 51m people listen to UK radio each week
06 Aug 2026 | Charli West
Rajar Q2 2026: Heart Breakfast growth stalls but remains most popular commercial breakfast show
Rajar Q2 2026: Heart Breakfast growth stalls but remains most popular commercial breakfast show
06 Aug 2026 | Charli West
Rajar Q2 2026: Top Takeaways
Rajar Q2 2026: Top Takeaways
06 Aug 2026 | Charli West

Rajar Q2 2026: Online accounts for more than a third of commercial radio listening hours

06 Aug 2026 | Charli West

Total digital listening makes up 75.5% of radio listening, up 2.1 percentage points year on year, while AM/FM has fallen to 24.5%. 

Channel 4 and Lloyds award four Black-owned businesses with £200,000 each in advertising airtime

05 Aug 2026 | Charli West

Channel 4’s Black in Business initiative, in partnership with Lloyds, was launched in 2023 to champion Black representation on screen and across the wider television and media industry.

Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns

03 Aug 2026 | Jack Benjamin

Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.

Big Tech’s AI costs have surged. Can ad revenues keep up?

02 Aug 2026 | Jack Benjamin

Analysis: Ballooning AI costs will need to be balanced with real business results. Meta, without a cloud business, is likely to have the hardest time proving the value of its spending spree.

Exclusive: Fifty5Blue to take minority stake in Origin, enters talks with Isba

31 Jul 2026 | James Longhurst and Jack Benjamin

Isba, the trade body for UK advertisers, is in exclusive discussions with media measurement provider Fifty5Blue to enter into a partnership for minority control of the cross-media measurement service.

Digital and programmatic drives strong performance for JCDecaux in H1

30 Jul 2026 | Charli West

The UK was the second fastest growing market for the media owner.

UK adspend rose 9.3% in Q1 2026 driven by double-digit increases in social media, retail media and OOH

30 Jul 2026 | Jack Benjamin

The latest AA/Warc figures show growth in Q1 was once again largely driven by digital channels, with the biggest growers including social media (+17.7%), retail media (+17.9%), and OOH (+15%).

X settles WFA lawsuit, will ‘reset’ relationship on condition WFA will not ‘form or restart GARM or a similar initiative’

29 Jul 2026 | Jack Benjamin

The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”

How ZDF Studios is building reach and fandom, from FAST to YouTube

29 Jul 2026 | John Moulding

ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.

Educating brands and agencies will be key to unlocking pDOOH growth, say IAB UK panellists

28 Jul 2026 | Charli West

Speaking at an IAB UK event on 28 July, the panellists said that brands and agencies need to be upskilled on programmatic for the channel to continue to grow.

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