Agentic commerce will not replace traditional marketing. Instead, it will create a complex parallel operating system alongside existing consumer marketing, adding another layer of fragmentation, co-ordination challenges and competing priorities for brands.

What did for the PM was the lack of a defining story and the inability to articulate it to a public with little interest in the details of politics.

Havas chairman and CEO Yannick Bolloré discusses the agency’s strategy in an era of accelerating consolidation.

Dismissing paid social because its average attention metric is lower than TV’s is a bit like dismissing a well-targeted direct mail piece because it reaches fewer people than a national press ad, writes Republic of Media’s digital business director.

While AI is a genuine addition to how people discover, it’s not a reason to look away from the platforms where desire begins, writes the MD at Vudoo.

The question is not whether YouTube “is TV,” but whether television’s pricing and trading structures have contributed to premium video being viewed increasingly through a broader digital-video lens, writes analyst Ian Whittaker.

To explain why some technologies take hold whilst others languish unused in the garage, Phil Rowley explains three key consumer requirements: interoperability, infrastructure, and Improvement.

When we experience fear, there are typically four behavioural responses, all helpfully beginning with ‘F ’. Jan Gooding analyses how frightened humans respond to perceived threats from AI.

Mobsta is ensuring sustainability remains part of the Cannes Lions conversation by hosting a roundtable to explore how it can transition from a series of commitments to influencing everyday media planning and investment decisions.

Goodstuff’s CEO Gen Tompkins is in the hot seat for our probing and quick-fire Leading Questions.