The CEO of adnomaly explains why automated advertising needs continuous governance.
Premium price point, premium brand? It depends on the media environments advertisers appear in, writes Center Parcs’ chief marketing officer.
Emily Fairhead-Keen explains why she’ll be glad to see the back of September and how brands could reinvent this moment in the buying calendar.
Adding ‘cultural relevance’ through news brands to media plans sees a bigger impact on sales. Newsworks’ insights director has the data to back it up.
Spark Foundry’s CEO, Nadine Young is in the hot seat for our probing and quick-fire Leading Questions.
The future of media will be won by asking better questions, connecting evidence with human behaviour and having the conviction to make fewer, more meaningful decisions, writes the IPA’s Simon Frazier.
Trust should be planned deliberately. The question for planners is not simply whether an environment is trusted, but what kind of trust or association the brand can benefit from.
Ardmore Group shares its Visit Pennsylvania FIFA World Cup case study on planning around ‘cultural crescendos’.
For two men who live for the attention of TV cameras, launching their own streaming channels was inevitable, Ray Snoddy writes.
The bravest thing in most agencies is an innovative media strategy. But an unorthodox strategy would expose how too much of the client’s money is being wasted on platforms, so it doesn’t happen.