Instead of counting the number of discrete ads served to a consumer, we should instead measure the cumulative attention they give to a campaign.

As AI takes on more routine work, the relationship between people and technology will become more complicated. The CEO of AuraVeo explains.

Ten years ago, Sue Unerman and Kathryn Jacob published The Glass Wall, a guide for driving change in gender equality and improving women’s careers. In new interviews for an updated edition, Unerman reveals what’s changed. 

Allyship is a verb, not a noun. You don’t become an ally by declaring yourself one. Others describe you as one because of what you do, Jan Gooding writes. 

Tracking brand sentiment uncovers conversion obstacles that brands can use to become super relevant to cohorts waiting to be convinced.

It’s finally a done deal, but what does Paramount Skydance’s acquisition of Warner Bros. mean for CNN and CBS News? Ray Snoddy looks at the evidence.

Journalists report on scam advertising, yet their employers still run many of the fake adverts they warn against. What can be done?

Just as Bowie’s protagonist questions whether something better exists, a more rewarding route is to focus on what people increasingly feel is missing in life, writes Chris Herbert-Lo.

For an industry built on creativity, innovation, and connecting with people, we’ve done a surprisingly poor job of showing the next generation what a career in advertising actually looks like, argues Lucy Hinton. 

GB News’ Ross Sergeant argues that incrementality, not familiarity, should decide what makes the media planner’s longlist.