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I didn’t take the ‘traditional’ route into media. That’s exactly why it worked

I didn’t take the ‘traditional’ route into media. That’s exactly why it worked

13 Feb 2026 | Prithvi Sachithanandam

To mark the UK’s National Apprenticeship Week (9-15 February), a graduate of WPP Media’s apprenticeship programme, Thrive, shares his experiences.

Aim higher, not wider: It’s time to call out reach as a KPI
Aim higher, not wider: It’s time to call out reach as a KPI
13 Feb 2026 | Mike Fantis
How to brand ‘branding’ and sell business outcomes
How to brand ‘branding’ and sell business outcomes
12 Feb 2026 | David Wilding
Linear streaming comes of age
Linear streaming comes of age
12 Feb 2026 | Mike Napodano
Effective agency leadership: Moving from a ‘zone of incompetence’ to the ‘zone of genius’
Effective agency leadership: Moving from a ‘zone of incompetence’ to the ‘zone of genius’
11 Feb 2026 | Jaye Cowle
Has Keir Starmer just done a ‘reverse ferret’?
Has Keir Starmer just done a ‘reverse ferret’?
11 Feb 2026 | Raymond Snoddy

Welcome to the slopification economy

10 Feb 2026 | James Chandler

In a world of AI-generated content, being broadly inoffensive is rarely neutral; it often means being forgotten. The chief strategy officer at IAB UK has a solution to cut through the slop.

Brands are still funding harm, putting children at risk

09 Feb 2026 | Nicola Kemp

Calls for a ban on social media for under-16s are rooted in ideology, not impact. That truth does nothing to diminish the urgency of addressing the impact of social media on children’s mental health, writes Nicola Kemp. 

The future of short-form video: ad-funded scale versus paid intensity

09 Feb 2026 | Omar Oakes

Quibi failed because it sought to launch a mobile-first premium product while remaining anchored to an ad-funded media logic that was already fracturing. The future of short-form won’t make the same mistake.

Less reset, more recommitment: Driving gender equality

06 Feb 2026 | Lianre Robinson

WACL’s campaigning co-chair offers practical steps to remove barriers, advance gender equality and create better workplaces for all.

One year of Wild Spaces: how cinema advertising is putting climate action in the spotlight

06 Feb 2026 | Clare Turner

Pearl & Dean’s award-winning Wild Spaces series has raised over £130,000 for National Parks. But it doesn’t mean the credits are rolling just yet, says CCO, Clare Turner. 

The rise of indie cool

05 Feb 2026 | Alex Pilkington

In time, ‘cool’ always wins, says Mostly Media’s head of growth. Indie labels have benefited from the democratisation of music, and in media, the collaboration of independents has seen them thrive.

Trust in TV grew faster over past four years than any other medium, research reveals

05 Feb 2026 | Rak Patel

Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising.

Annual review season: Still relevant or time to retire?

05 Feb 2026 | Lisa Morgan

Is the annual performance review facing extinction, or does it still have a role in modern agency workplace culture? 

Choosing the future of TV audience measurement – Barb

05 Feb 2026 | Justin Sampson

Should we continue to choose a shared currency of truth? Or do we allow confidence to erode and truth to become negotiable? Barb’s CEO responds to Google’s cease-and-desist. 

How the advertising industry can navigate The World Ahead

04 Feb 2026 | Jamie Jouning

The Economist’s global head of advertising reflects on Tom Standage’s keynote at The Year Ahead.

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