The brief – The Media Leader’s daily round-up of media news.
25 Feb 2026 | Jason Brownlee
Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.
05 Feb 2026 | Ellie Hammonds
22 Jan 2026 | Ellie Hammonds
17 Dec 2025 | Ellie Hammonds
16 Dec 2025 | Ellie Hammonds
EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025
Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem.
The brief – The Media Leader’s daily round-up of media news.
Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.
Global’s Heart Breakfast show saw a marginal 0.2% year on year growth despite a quarter-on quarter decline of 3.1%.
Commercial listening now accounts for 56% of total listening, compared to the BBC’s 41.7%.
Online listening now has a 29.7% share, compared to just 26.2% for AM/FM.
Radiocentre’s annual event was jam-packed with insightful research and exciting guests.
Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.