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Just 1.5 seconds is enough for ad recall, new attention study reveals

Just 1.5 seconds is enough for ad recall, new attention study reveals

16 May 2025 | Maria Iu

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.

Rajar Q1 2025: Heart grows lead among commercial breakfast pack
Rajar Q1 2025: Heart grows lead among commercial breakfast pack
15 May 2025 | The Media Leader Staff
Rajar Q1 2025: Commercial audience share expands, led by Global
Rajar Q1 2025: Commercial audience share expands, led by Global
15 May 2025 | The Media Leader Staff
Rajar Q1 2025: Digital listening rebounds, driven by smart speaker growth
Rajar Q1 2025: Digital listening rebounds, driven by smart speaker growth
15 May 2025 | The Media Leader Staff
UK adspend up by double digits in 2024
UK adspend up by double digits in 2024
30 Apr 2025 | Maria Iu
Video display outpaces digital ad market growth
Video display outpaces digital ad market growth
29 Apr 2025 | Maria Iu

Consumers seeking comfort online more likely to view advertising positively

25 Apr 2025 | Maria Iu

A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.

Direct Line Group on using TV as a full-funnel medium

03 Apr 2025 | John Moulding

Watch: Sam Taylor explains how he and his team are pushing the envelope with data-driven AV marketing.

Adwanted Connected adds Ipsos iris data

27 Mar 2025 | Maria Iu

The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.

UK agencies employ 265,000 and turn over £35bn, new analysis reveals

07 Mar 2025 | James Longhurst

Agency by Agency aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings. 

Rajar Q4 2024: Top takeaways

06 Feb 2025 | Jack Benjamin

Commercial radio listening fell modestly from Q3 to Q4 to 39.9m, but listeners still grew by 2% year on year.

Rajar Q4 2024: Commercial radio takes back listening share from BBC

06 Feb 2025 | Jack Benjamin

Commercial audiences helped drive 1.6% growth in total radio listening in Q4 as Global capped off a strong year of growth despite a milder quarter for listening.

Rajar Q4 2024: Heart Breakfast grows despite Jamie Theakston absence

06 Feb 2025 | Jack Benjamin

The presenter was absent for much of Q4 amid a successful cancer treatment, but the popular breakfast show managed to grow listeners and remain the top commercial broadcast in its timeslot.

Rajar Q4 2024: Share of digital listening dips

06 Feb 2025 | Jack Benjamin

Total share of digital listening fell in Q4 and ended roughly flat year on year, according to the latest Rajar figures.

Magna expects strongest traditional advertising performance in 14 years

08 Dec 2024 | Maria Iu

UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.

Guardian staff asked to make pledges as part of climate training

03 Dec 2024 | Omar Oakes

The news brand has launched plans to make its entire organisation certified in carbon literacy.

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Q1 2025 Rajar monthly usage

15 May 2025

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