Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.
16 Sep 2026 | Mike Follett
Lumen’s Mike Follett shares insights from its recent research with Global Street Art on how strong creative can earn more attention.
22 Apr 2026 | Charli West
Top commercial breakfast programme Heart Breakfast with Jamie and Amanda (Global) grew its weekly reach by 5% year-on-year and saw a 5% quarter-on-quarter increase from Q3 2025, according to the latest Rajar figures.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
Welcome to the Brief for Wednesday 17 December, The Media Leader’s round-up of media news.
The Government has opened the door to advertising and Netflix-style subscriptions as part of the BBC Charter Review. The commercial radio industry says it is not “commercially viable.”
Welcome to the Brief for Wednesday 10 December, The Media Leader’s round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025
Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem.
The brief – The Media Leader’s daily round-up of media news.