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The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

20 May 2026 | Jose Luis Garcia

Fluzo’s multiple data layers answer the question measurement has always promised to answer, but rarely delivered – not just who saw your campaign, but whether it mattered. 

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report
Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report
22 Apr 2026 | Charli West
Tech firms must enforce tougher age checks for social media platforms, regulator says
Tech firms must enforce tougher age checks for social media platforms, regulator says
12 Mar 2026 | Ellie Hammonds
The measurement debate TV really needs to have
The measurement debate TV really needs to have
25 Feb 2026 | Jason Brownlee
Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth
Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth
05 Feb 2026 | Ellie Hammonds
IAB launches measurement advisory board in push for measurement solutions
IAB launches measurement advisory board in push for measurement solutions
22 Jan 2026 | Ellie Hammonds

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

17 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Wednesday 17 December, The Media Leader’s round-up of media news.

Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review

16 Dec 2025 | Ellie Hammonds

The Government has opened the door to advertising and Netflix-style subscriptions as part of the BBC Charter Review. The commercial radio industry says it is not “commercially viable.”

The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

10 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Wednesday 10 December, The Media Leader’s round-up of media news.

The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more

03 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

EssenceMediacom and Tesco take top gongs at Newsworks Awards 2025

03 Dec 2025 | Partner Content

EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025

Keeping the TV ecosystem healthy – Barb Data Hub

02 Dec 2025 | Caroline Baxter

Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem. 

The Brief – Tuesday 2 December – Omnicom axes agencies and jobs, new industry awards, ChatGPT launches shopping tool and more

02 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

Rajar Q3 2025: Top takeaways

23 Oct 2025 | Ellie Hammonds

Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.

Rajar Q3 2025: Heart Breakfast remains top commercial show despite quarterly decline

23 Oct 2025 | Ellie Hammonds

Global’s Heart Breakfast show saw a marginal 0.2% year on year growth despite a quarter-on quarter decline of 3.1%.

Rajar Q3 2025: Commercial audience share hits all-time high with Heart leading the way

23 Oct 2025 | Ellie Hammonds

Commercial listening now accounts for 56% of total listening, compared to the BBC’s 41.7%.

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