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Brands increasingly diversifying retail media strategy

Brands increasingly diversifying retail media strategy

15 Jul 2025 | Ellie Hammonds

IAB Europe report also found that more partnerships are lasting longer than a year.

Adwanted Connected launches website and apps report with Ipsos iris
Adwanted Connected launches website and apps report with Ipsos iris
10 Jul 2025 | The Media Leader Staff
UK now spends longer on phones than watching TV
UK now spends longer on phones than watching TV
25 Jun 2025 | James Longhurst
Just 1.5 seconds is enough for ad recall, new attention study reveals
Just 1.5 seconds is enough for ad recall, new attention study reveals
16 May 2025 | Maria Iu
Rajar Q1 2025: Heart grows lead among commercial breakfast pack
Rajar Q1 2025: Heart grows lead among commercial breakfast pack
15 May 2025 | The Media Leader Staff
Rajar Q1 2025: Commercial audience share expands, led by Global
Rajar Q1 2025: Commercial audience share expands, led by Global
15 May 2025 | The Media Leader Staff

Rajar Q1 2025: Digital listening rebounds, driven by smart speaker growth

15 May 2025 | The Media Leader Staff

Total share of digital listening rebounded from last quarter, growing 1.1 percentage points to 73.3%, according to the latest Rajar figures.

UK adspend up by double digits in 2024

30 Apr 2025 | Maria Iu

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

Video display outpaces digital ad market growth

29 Apr 2025 | Maria Iu

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

Consumers seeking comfort online more likely to view advertising positively

25 Apr 2025 | Maria Iu

A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.

Direct Line Group on using TV as a full-funnel medium

03 Apr 2025 | John Moulding

Watch: Sam Taylor explains how he and his team are pushing the envelope with data-driven AV marketing.

Adwanted Connected adds Ipsos iris data

27 Mar 2025 | Maria Iu

The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.

UK agencies employ 265,000 and turn over £35bn, new analysis reveals

07 Mar 2025 | James Longhurst

Agency by Agency aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings. 

Rajar Q4 2024: Top takeaways

06 Feb 2025 | Jack Benjamin

Commercial radio listening fell modestly from Q3 to Q4 to 39.9m, but listeners still grew by 2% year on year.

Rajar Q4 2024: Commercial radio takes back listening share from BBC

06 Feb 2025 | Jack Benjamin

Commercial audiences helped drive 1.6% growth in total radio listening in Q4 as Global capped off a strong year of growth despite a milder quarter for listening.

Rajar Q4 2024: Heart Breakfast grows despite Jamie Theakston absence

06 Feb 2025 | Jack Benjamin

The presenter was absent for much of Q4 amid a successful cancer treatment, but the popular breakfast show managed to grow listeners and remain the top commercial broadcast in its timeslot.

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On the right route

23 Jul 2025

Data Snapshot

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