Social has dismantled the linear journey of cinema marketing, with creators playing a major role in reshaping it.

‘The Housemaid’, ‘Hamnet’, ‘Avatar: Fire and Ash’, and ‘Marty Supreme’ all performed well in UK cinemas. ‘Melania’ did not.

Pearl & Dean’s award-winning Wild Spaces series has raised over £130,000 for National Parks. But it doesn’t mean the credits are rolling just yet, says CCO, Clare Turner. 

Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.

Full-year box office revenues for 2025 were comparable to those in 2023 and 2024. However, revenues at the UK’s largest ad sales house jumped 12% year on year amid growing advertiser demand.

As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.

Year-to-date, total box office gross has surpassed £965m, running 2% ahead of 2024 and 1% behind 2023. November box office for the UK and Ireland totaled £85m, a 33% decline from last November against a challenging comparable.

Is the festive idealism of families watching your ads together at risk of becoming a ghost of Christmas past? Not if cinema has anything to say about it, argues DCM’s head of insight.

TikTok is the UK’s fourth-largest beauty retailer. Content creators and the cosmetics industry are bracing themselves for Wicked: For Good, says Siobhan McDade.

A lack of tentpole features depressed box office revenues in October, but year-to-date box office is still running 8% ahead of last year.