A study conducted by consultancy MTM found that the commercially available cultural moments people most recalled from the last 12 months are dominated by TV, cinema and sport.
03 Oct 2026 | Jack Benjamin
Year-to-date box office has reached £976.6m, now running 21% ahead of the equivalent period and on track to exceed £1bn in revenue next month.
UK and Ireland box office revenue totalled £99.4m in June, a 29% increase compared to June 2025. Meanwhile, DCM’s revenue jumped 15% year-on-year in H1.
Year-to-date box office surpassed half a billion during the month (£505.3m) and is now running 11% ahead of the equivalent period in 2025 and 33% ahead of 2024.
Year-to-date box office surpassed £365m and is now running 7% ahead of 2025.
Year-to-date box office is tracking 8% ahead of last year after Q1, with admissions similarly up 7%. Revenue from cinema ad sales house DCM also grew 7% during the quarter.
February box office in the UK and Ireland totalled £82.2m, led by Emerald Fennell’s mixed reviewed ‘Wuthering Heights.’
Social has dismantled the linear journey of cinema marketing, with creators playing a major role in reshaping it.
‘The Housemaid’, ‘Hamnet’, ‘Avatar: Fire and Ash’, and ‘Marty Supreme’ all performed well in UK cinemas. ‘Melania’ did not.
Pearl & Dean’s award-winning Wild Spaces series has raised over £130,000 for National Parks. But it doesn’t mean the credits are rolling just yet, says CCO, Clare Turner.
Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.