The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry’s themes and concerns.
10 Sep 2024 | Richard Kirk
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
Box office in the UK and Ireland reached £103.3m, the highest monthly total since December 2023, but still paled in comparison to July 2023’s Barbenheimer phenomenon.
The company’s regional sales director shares what he wanted to be when he grew up and which advertiser he would love to work with.
Year-to-date box office improved from May, boosted by Inside Out 2 achieving the highest opening of 2024 so far.
The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
| Ed Cox
This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy.
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he’s created an AI version of himself.
Digital Cinema Media, the UK’s largest cinema advertising sales house, found that 98% of all cinema showings are a shared viewing experience — more than double TV and YouTube figures from Barb and Thinkbox.
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
All the latest from Cannes Lions with The Media Leader team on the ground.