AGB Launches TV Data Service On Internet

AGB Television this week announces the launch of TVTrack, an Internet-based service delivering top-line UK television audience information.

The service includes Top Programmes for the main trading audiences, monthly viewing information (TVRs, Hours Viewed, Channel Share) for all time and peak time viewing. The service includes various commercial rankings (Top Agencies, Advertisers, Product Groups etc) as well as a chronological record of key television events over the past 70 years.

Examples of the various reports can be viewed at the TVTrack site (www.agbtv.tnagb.com).

The service is updated monthly and currently contains data from January 1996 to March 1997. It is intended that further monthly backdata and annual reports will be added over the course of the next few months in order to provide an invaluable archive of UK television information.

The TVTrack service is available on an annual subscription basis for £120 per month (plus BARB levy of 2.1% and VAT), invoiced quarterly.

The AGB TVTrack service has been developed in conjunction with MediaTel and is complimentary to the Television database within the MediaTel service.

MediaTel subscribers can benefit from a 20% reduction in the price of the TVTrack subscription to £100 per month.

To subscribe to TVTrack or to obtain further information, contact Nick Burfitt (e-mail: [email protected]) or Peter Marsh on 0181-967 4655