The Radio Advertising Bureau has produced a station by station guide to the sound of UK Commercial Radio on a double CD-Rom which it will distribute to agencies and clients.
“Sounds of the Stations” has been designed to give a flavour of the output of the stations across the country, covering regional and local FM services on one disc and National and local AM services on the second. By selecting a geographical area of interest a user will then be able to see the details of the stations serving that area and also have the chance to hear them in action at either morning, drivetime or the weekend.
Tim Mellors, creative director at Mellors Reay, said: “Unlike other media, you can’t just go out and flick through a radio station to get a feel for it. With 175 Commercial Radio stations now broadcasting, Sound of the Stations gives us the opportunity to identify the environment in which we’ll be placing our commercials.”
RAB: 0171 306 2555
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