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Report Predicts Hefty Increases In Online Shopping Revenues

Report Predicts Hefty Increases In Online Shopping Revenues

A report by Datamonitor, The Provision of Consumer Online and Internet Services across Europe, predicts that shopping will overtake games as the key online revenue-generator by 1999, but that neither will come near to rivalling subscription revenues.

Principal online revenue markets 1997-2001 ($m) Western Europe

Year Subscription Shopping Games Total
1997 1,298 75 135 1,508
1998 2,686 259 282 3,227
1999 4,672 762 526 5,960
2000 6,892 1,977 903 9,772
2001 9,064 3,300 1,300 13,664

The report also looked into the cost of Internet access across Europe. The UK average charge of $26 per month was a little below the European average, but the fluctuation ranges from a $13 average in Italy to $45 in Austria.

Average Domestic online subscription charges ($) Western Europe

Austria 45
Belgium 37
Switzerland 35
Germany 28
Sweden 28
France 27
UK 26
Spain 23
Netherlands 19
Italy 13

For more information, see this week’s edition of New Media Age or call Datamonitor – 0171 625 8548

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