MediaTel Launches New Database
MediaTel, the UK’s biggest media database, now almost entirely accessible via the Internet, launches its new Press Database service and a redesigned look to its complete web product this afternoon.
The new Press Database offers users a number of improved features which allows access to information on press circulation and readership data quickly and easily. The pioneering feature of the Press Database, which was found to be popular in user groups, is its instant-charting facility, whereby information selected by the user can be charted online or loaded instantly to spread sheet format for inclusion in reports or presentations in a matter of seconds. Instant-charting, rarely seen on the Web to date, has been developed in-house by MediaTel. Once selected the tabulated or charted data can also be modified “on-the-fly”.
The data available via the Press Database includes 10 years of ABC and NRS trends plus current advertising rates, contact details, publishing company details, editorial descriptions and first issue reviews with cover shots for the latest titles. Users can select national or regional titles by keying in descriptive keywords, or by keying in the title name of the publication or publisher. Section details for national newspapers are also included. Once selected, titles can be stored in a list for future use.
The Press Database launch coincides with a new framed look to the MediaTel Web site, which affords easy navigation from any part of the site and will offer similar instant-charting facilities in all other MediaTel databases.
Commenting on the new service Derek Jones, managing director, of MediaTel said:
“Our new framed look and the facilities available via the Press Database show that MediaTel continues to lead business to business developments on the net for the media sector. These are just the first in a series of new services in the pipeline for 1997. Our new media-mail service has just been launched, and an extended Sponsorship database and a New Media Database will be on the net shortly.”
Full Help information is available online but just to get started subscribers may wish to try these two options:-
Click the arrow next to the Start Box to display index. Click once on Press
(i) Under Titles Selection in left-hand frame click Search By Name
Type a title in the box in right-hand frame
eg. Eat Soup
When title name appears below underlined, click this to display full details, click on details against First Issue Review which appeared in Newsline, you’ll see the review and a cover shot. Click on notes or contacts in the frame above the review for more information. For established titles you can also use the links to circulation trends, readership etc. in the frame above.
(ii) Click on free text search under Titles Selection and in right-hand box type in eg. womens ipc and click OK or enter.
Click in boxes next to titles to select or de-select from list, scroll down to click ‘Apply Changes’ to form list. Move to Reports in left-hand frame and click on eg. ABC Trends
Select periods and titles (right-hand frame), scroll down and click on ‘View Figures’ to view the data in tabular format.
You can change titles selected and see changes instantly by re-clicking ‘View Figures’ or ‘Make Chart’.
Press Planner requires Netscape 3 (if you are still using version 2 go to http://home.netscape.com/comprod/mirror/index.html) and subscribers will also need to download a new version of Smartcopy (go to http://www.mediatel.co.uk/software then select the Fixed Smart Copy folder).