RAB Reveals How Radio Works

The Radio Advertising Bureau has drawn together the experiences of advertisers who have used radio effectively in various ways in its latest publication How Wireless Works.

The nine case studies covered in-depth are from Barclays Bank, Duracell, British Midland, Scottish Courage, Carphone Warehouse, Diet Coke, BT, COI and DHL, who the RAB believe are targeted advertisers who use the medium in a more strategic way. The purpose of the book is to come to conclusions about the role of radio, such as its characteristics and effectiveness.

RAB: 0171 306 2555