Marketing Week will be holding a conference entitled “Marketing to Adultescents” in London on Tuesday 18 March 1997. It aims to demonstrate how you can catch trends early and keep in touch with the youth on the street. There will also be advice on how to produce ads that make people feel that they have discovered the message behind it for themselves. Seminars include: “Marrying Youth Brands and Media Brands – creative idea and media idea; Planting the Seed (highlighting the importance of getting products accepted by the youth culture and the power of word of mouth); and the Effectiveness of Sponsorship in Reaching Adultescents.
A full report of this conference will appear on Newsline.
Further information: 0171 434 3711
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