BARB’s web TV meter ready to be integrated into the next 500 homes

BARB is about to integrate its web TV meter into the next 500 homes within its core panel.

Over the last two years, capability has been created in the BARB system to introduce this new approach to measure TV viewing via laptops and PCs and, after extensive testing, the system has now been proven in the initial roll-out of 100 homes. A version is also in development to transfer the capability to tablet devices.

BARB chief executive Bjarne Thelin, said: “Once rolled out, the web-TV meter will take reported viewing beyond the TV set and enable BARB to maximise reporting from our panel. It should also allow us to align panel reporting with other (server) data sets in future, potentially opening the door to develop ways to integrate such data into the BARB system.”