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Carat Media Outfits Merge

Carat Media Outfits Merge

TMD Carat has confirmed that it is to merge with YMG Carat after parent company Carat UK decided that the two operations would perform better as a single outfit.

YMG’s billings will add around £35 million to TMD’s £440 million, though there is concern that there will be some conflict between clients. Associated Newspapers’ Evening Standard, a YMG client, has apparently moved its business since it would conflict with TMD’s News International account.

…Carat Research has changed its name to Carat Insight, after taking on YMG’s consultancy concerns.

YMG Carat: 0171 434 9131

TMD Carat: 0171 6118000

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