Emap Looks Stateside

Emap Computing, a branch of Emap magazines, has joined forces with New York-based CMP Media Inc to launch Information Week.

Information Week will be a fortnightly, information technology, news magazine. Launching in March, it is to be based on CMP’s successful US title of the same name. It will be targeted at IT decision makers whose purchasing powers extend across the industry.

Emap axed its 14 year old fort-nightly magazine, PC-User, this week, in favour of the new publication. PC-User was increasingly becoming a niche area for a small group of IT professionals. Information Week is aiming to attract a much broader readership than PC-User or any of its counterparts in the IT market. PC-User editor, Angela Eager, will stay on as editor of Information Week.

Editorial will cover all technology areas, with in-depth product reviews conducted on both sides of the Atlantic. Like the US version, it is to be product biased, rather than focusing on the effect and costs of IT on business.

CMP Media launched the US edition of Information Week in 1985. Since then, the publication’s reach has grown to 350,000 readers. In 1994, CMP launched a sister publication, Informatiques, in France. The French version is now the fastest growing IT publication in France. Emap hope that the title will mirror the success of the American and French versions.

…Emap Metro has bought Mixmag, the monthly dance music magazine from DMC.

Emap: 0171 208 5050