BMP DDB is launching a media spin-off called BMP Optimum on April 7th. The operation will become the fourth largest UK media company combining clients from both BMP DDB and BMP Solutions in Media.
The decision to create BMP Optimum is the culmination of a five year period in which BMP has built up its credentials as a media specialist with account wins such as St Ivel, Boots, Do It All, Gillette and Pepsi. The agency says that retaining the BMP name is important for carrying over the agency’s media reputation when most other UK media dependants have abandoned their mother agency identity.
The new company will be run by Paul Taylor and Derek Morris who become joint managing directors and will be based at 16 Bishop’s Bridge Road, adjacent to BMP DDB’s main offices.
BMP DDB: 0171 258 3979
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