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Regional ABC’s – Weekly Paid Titles

Regional ABC’s – Weekly Paid Titles

Not all the titles in this category reported this period. Taking this into account, The West Briton can claim the prize as Britain’s highest circulation paid weekly regional, with 49,457 copies sold in the last six months of last year. The Essex Chronicle is also maintaining a strong position and goes into the number 2 spot; the title recorded 49,005 sales, an actual increase of 1,900 purchasers. The Donegal Peoples Press, however, has seen the biggest percentage circulation rise in this period, rising 17.77% to record 3,830 sales.

The Top Ten Circulation Weekly Paid Newspapers

Title Jul 95 – Dec 95 Jul 96 – Dec 96 % Actual Change
West Briton 44,744 49,457 10.53 4,713
Essex Chronicle 47,105 49,005 4.03 1,900
South London Press (Fri Ed) 45,113 44,092 -2.26 -1,021
Croydon Advertiser Series 41,593 40,590 -2.41 -1,003
Hereford Times 38,439 38,921 1.25 482
Isle Of Wight County Press 36,456 37,057 1.65 601
Cumberland News 36,717 36,821 0.28 104
Cornish Guardian 35,552 36,186 1.78 634
Warrington Guardian 35,762 35,888 0.35 126

At the other side of the scale, The Newton & Golborne Guardian recorded the lowest circulation this period, falling 7.06% year-on-year and selling only 1,606 copies. Second from the bottom, is the Luton News Series. This title is struggling to keep above the 10,000 mark, recording only 10,153 sales, representing a loss of 1,752 paying readers year-on-year. Although the Ellesmere Port Pioneer recorded the greatest percentage fall overall, losing 19.05% of its paid readership year-on-year; the title recorded 6,672 sales.

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