Exchange & Mart will be launching an expanded database to its website on 1 January 1998 with the support of a £170,000 ad campaign – thought to be one of the biggest spends to date by any consumer brand on the Internet.
With the addition of the database, the website will contain more than 300,000 products and services within three categories: Home and Leisure; Business and its existing Motoring section. The number of cars being featured will also increase to 100,000 and be updated every 24 hours.
The ad campaign breaks in January in Internet magazines and all major on-line search engines.
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