A French commercial court has banned the state-owned electricity utility Electricite de France (EDF) from broadcasting a television advertisement for nuclear power. It was reported that the French oil industry association, l’Union Francaise des Industries Petrolieres (UFIP), had sued EDF over the advertisement because it contained computer-generated images showing Paris being invaded by oil tankers and oil wells. The court’s ruling said the advertisement was “comparative advertising” and that EDF had not conformed to the usual standards of fair competition. UFIP complained because it found the spot “denigrated a form of energy and an industry,” depicting the possibility of France needing to import more crude oil as a horrific alternative, a UFIP spokeswoman said. The court also fined EDF FF20,000.
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