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US: Broadcasters oppose free political ads

US: Broadcasters oppose free political ads

The American broadcasting industry is fighting proposed legislation that would force it to provide free air time for political advertising campaigns. President Bill Clinton is backing the move to establish free broadcasting time for political messages, citing as a reason the heavy burden of campaign fund raising. Among legislators’ plans is a proposal that broadcasters give free time in exchange for their digital TV licenses. An advisory panel to recommend broadcasters’ appropriate “public interest obligations” is to report in June 1998.

 

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