IPC Runs Advertorial First

In a publishing first for IPC’s SouthBank Group, the July issue of Options will include a split front cover advertorial gatefold for Gillette’s SensorExcel For Women.

The move is part of a strategic added-value communications campaign devised by New PHD and Lynne Franks PR to run in women’s magazines. The brief was to add value to the campaign by devising a mechanism which not only helped build the beauty credentials for the brand, but also raised awareness of the campaign to the consumer.

There are various executions running in Options, 19 andMizz. Four major publishing houses pitched for the campaign.

IPC: 0171 261 6575