Scottish Media Soars On Merger Talk

Scottish Media, which this morning confirmed that it is in merger talks with Grampian (see Scottish Media Moves On Grampian item), has experienced a soar in its share price. The group, which owns STV, began the day at 675p and at 4.04pm was priced at 690p.

If the merger went ahead, the addition of Grampian would significantly bolster STV’s already dominant position in the Scottish commercial television market to give Scottish a 94% share of Scottish commercial TV viewing, with Border holding the remaining 6%. In terms of ITV revenue share, Scottish Media would then hold approximately 6%. There should be no sales house conflicts as TSMS sells airtime for both companies.

Scottish Media: 0141 300 3000