Ogilvy & Mather Direct, the direct marketing group, has renamed itself OgilvyOne Worldwide.
The new company will offer an enhanced and extended service in customer acquisition, retention and profitability. Following a successful trial period in three European centres, a Customer Ownership process is being introduced in all OgilvyOne offices. This system aims to apply strategic, creative and implementational expertise to forge lasting profitable relationships between companies and their customers. Its emphasis lies in seeking business solutions that develop the company and customer relationship over time.
Ogilvy One continues under the leadership of chairman and chief executive officer Reimer Thedens and all current country and regional managers remain the same. All of O&M Direct’s existing offices across the world are being rebranded with the new name.
OgilvyOne Worldwide: 0171 345 3000
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