New Media Age and The Times have announced the winners of their first ever New Media Effectiveness Awards. The top prize, the Grand Prix award, went to Amnesty International for its Refuge! Human Rights Have No Boarders site http://www.refuge.amnesty.org. The site, designed by Bates Interactive, was praised for being simple, but chillingly effective at delivering its message to a well defined audience.
Channel 4 won the best entertainment site, Portsmouth Publishing won the best consumer publishing site for its INFO 2000 site and OnLine Magic won the best use of the Web award for their General Election 97 site.
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