Channel 4 launches VOD app for Windows 8
Channel 4 has announced its 4oD app for Windows 8 is available to download from the Windows Store, being the first UK video on demand app developed for Windows 8.
This brand new Windows 8 4oD app enables users to watch their favourite shows from Channel 4, E4 and More 4, both new and old.
The intuitive and visually captivating Windows 8 layout means that watching a programme, reading the synopsis in snap view and searching for other favourite programmes is truly discrete across all media forms: PC, laptop and tablet alike. Three views, one experience.
In combination with the new app, a dedicated ad package launches on Friday 14th December for three months, and will see Windows 8 and 4oD co-branded idents taking the first pre-roll ad across every platform (c.120m streams). Alongside this, co-branded TV ads will run throughout the Channel 4 owned portfolio, immediately following on-air 4oD promos, to publicise 4oD on Windows 8.
Sarah Rose, director of commercial & business development at Channel 4 said: “This exciting collaboration has seen various teams at Channel 4 and other key stakeholders work closely together to deliver something that not only showcases our leading commercial VOD platform on Windows 8, but also Channel 4’s ability to deliver a complete pioneering commercial solution.”
Michael McSharry, group digital manager at Channel 4 said: “We’re very excited to be working with Microsoft, a strong global brand which aligns perfectly with Channel 4’s engaged ABC1 16-34 audience. It demonstrates how we can work with clients collaboratively to create something that is new to market, bespoke and one that utilises all our 4oD platforms as well as linking in to relevant content on Channel 4 to provide a fully integrated cross media brand experience.”
Anand Krishnan, senior director, developer and platform evangelism group at Microsoft Ltd. said: “As the first UK video on demand app for our new Windows 8 platform, we love the way Channel 4 is bringing Windows 8 to life with its 4oD app. It is creative apps such as this that will continue the great momentum and excitement around Windows 8.”