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Cinema Admissions On The Up

Cinema Admissions On The Up

The 1996 CAVIAR survey shows that cinema admissions for 1996 rose 7.79% year-on-year.

Year Admissions Year Admissions % Change
1995 114,558,420 1996 123,480,299 7.79
1994 123,531,751 1995 114,558,420 -7.26
Source: CAA/Gallup

72% of people go to the cinema at least once a year, this represents a 3% drop year-on-year. The rise in admissions illustrates that fewer people are going to the cinema more often.

Looking at the audience break-down, the percentage of 7-14 year olds visiting the cinema once a month has fallen from 18% to 15%. And, the number of over 35 year olds ever visiting the cinema has also fallen year on year, from 63% to 58%.

Frequency of Cinema Going

Total 7-14 15-24 25-34 35+ Men Women ABC1 C2DE
Pop (‘000 ) 51,756 5,772 7,194 9,156 29,634 25,253 26,503 25,422 26,334
% % % % % % % % %
Twice A Month + 6 11 17 7 2 6 5 7 4
Once A Month 10 15 22 12 5 12 8 11 8
Once Every 2-3 Months 14 27 24 22 7 16 12 17 11
2-3 Times A Year 17 27 20 23 13 16 19 18 17
Once A Year 12 9 7 15 13 9 15 13 11
Less Often 13 6 4 9 18 14 13 14 13
Ever Go 72 95 94 88 58 73 72 80 64

Independence Day took the most takings at the box office in 1996, grossing 37 million, Toy Story was the second top box office film last year and The Nutty Professor was number 10 in the list, grossing 12.2 million.

Top 10 Box Office Films – 1996
Film Cert Gross Takings (£m)
1 Independence Day 12 37.0
2 Toy Story PG 22.2
3 Seven 18 19.5
4 Mission Impossible PG 18.4
5 Twister PG 14.9
6 Sense & Sensibility U 13.5
7 Babe U 13.3
8 Jumanji PG 13.3
9 Train Spotting 18 12.3
10 The Nutty Professor 12 12.2

The latest Cinema data can be accessed by clicking here.

Source CAVIAR 14 (1996)

CAVIAR: 0171 439 9531

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