Momentum’s campaign for CITB (Construction Industry Training Board) – which positioned it as the authoritative voice for health and safety within the construction industry – won the Judges’ Gold Award at the 1997 IPA Business-to-business Advertising Awards ceremony. The campaign, which generated three times the expected response, also won the specialist, media and integrated categories.
The annual IPA Business-to-business Advertising Awards are open to all member-agencies and are considered to be the one of the most prestigious for this growing sector – worth in excess of £3.1 billion per annum. The competition is in its eighth year.
There were 108 entries for the 16 categories.
All entries were judged on delivery of objective, impact, creative idea, copywriting and art direction.
The full list of winners is:
UK Business-to-Business Magazine Campaign (Finance & Business) Winner – Primary Contact for Skandia Life
UK Business-to-Business Magazine Campaign (Information Technology) Winner – Duckworth Finn Grubb Waters for Toshiba
UK Business-to-Business Magazine Campaign (Specialist Sector) Winner – Momentum for CITB
UK Business-to-Business Magazine Campaign (Media) Winner – Momentum for CITB
Best UK Business-to-Business One-Off Advertisement Winner – Warman & Bannister for Ricoh
Best National Press Campaign Winner – Warman & Bannister for Reuters Business Information
Best National Press One-Off Advertisement Winner – Duckworth Finn Grubb Waters for Toshiba
Best Regional Press Campaign Winner – Robson Brown Advertising for Tyneside TEC
Best Regional One-Off Advertisement Not awarded
Best International Press Campaign Winner – Warman & Bannister for Reuters Business Information
Best International One-Off Press Advertisement Winner – Elixir Marketing Communications for Conrico International
Best Integrated Campaign Winner – Momentum for CITB
Young Agency Person of the Year Winner – Amelia Preston of McCann-Erickson Manchester Ltd
Judges’ Gold Award Winner – Momentum for CITB
The 1997 judging panel were:
Alfredo Marcantonio (Chairman) – Abbott Mead Vickers.BBDO Ltd Julie Ferguson – The European Chris Herring – Mustoe Merriman Herring Levy Ltd Hugh McCahey – The Economist Colin McHenry – Centaur Conferences Alan Midgley – Foote Cone & Belding Ken Mullen – Warman & Bannister Karen Taylor – Yellow Pages
