British Telecom and BSkyB are reported to be working on a joint venture to create a £500 million company designed to hasten the market penetration of new digital TV channels. They are forming the Interactive Services Company to subsidise the retail price of set-top boxes. The boxes are likely to be priced at £200, compared to a factory price of over £500.
BT is expected to emerge with the greatest stake in ISCo. BSkyB, Midland Bank and Matsuchita are tipped as the other share-holders.
In return for subsidising the boxes, ISCo’s owners hope to share in the revenue generated by the interactive services, such as home-banking and shopping, available via the set-top-boxes.
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