For the first time ever, satellite channels are taking more than 40% of viewing time in homes equipped to receive multi-channel television.
The figures from BARB for the week ending March 30 1997 record a 41.2% share of viewing for satellite channels in multi-channel homes. Sky Sports was the most watched channel in this category attracting a 4.6% share of viewing, while Sky Movies is not far behind with 4.4%. Sky took 4.2%.
Of the other channels, only the Cartoon Network, Nickelodeon and UK Gold reached the 2% margin.
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