Eurosport’s 1st Quarter Newsletter reports that the sport’s channel is in the process of expanding the range of languages that it broadcasts in. Eurosport currently broadcasts simultaneously in 13 languages. A Portuguese version begins broadcasting in May and the company is also looking into the possibility of adding an Arabic and a Hebrew commentary service. 71.93 million homes across Europe are reported to receive the channel.
Valvoline is going to sponsor Eurosport’s 1997 Indy car coverage; this will include an extensive off-screen promotion. 20 million Valvoline oil bottles will carry the message: ‘Watch Indy car racing live on Eurosport.’ In other advertising deal, Swatch will be co-funding the production of Freeride; a 26 week series showcasing youth sports events.
Eurosport: 0171 468 7777
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