Cordiant has announced the creation of a new joint venture advertising agency in Moscow called Bates Viag Saatchi & Saatchi Advertising.
It will combine the resources of Bates Worldwide, Saatchi & Saatchi and the Video International Advertising Group based in Moscow, and have billings of over $60 million. Clients for the new agency will include Proctor & Gamble, BAT, Cadbury-Schweppes, and Roche amongst a 34-strong list.
Bates Viag will be headed up by Patrick Hanson-Lowe, currently chief executive of Bates Saatchi & Saatchi Advertising Russia and previously a director of both Bates and Saatchi & Saatchi in the UK.
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