Web Round-Up – W/E 11/07/97

MTV is creating a dedicated web site for its European service, www.mtveurope.com goes on-line on August 15.

Britain will get its first TV Internet service in October. Net Channel will offer a full Internet facility that can be accessed via an existing domestic TV and a standard phone line. Advertisers will be able to take viewers directly from their TV ads to an Internet site.

Oasis, may have had some difficulties accepting the copy-right impracticalities of the Web, but the group will be pleased that they will at last be able to catch loadsa money in the Net. Europe’s largest sheet music publisher, Music Sales, is launching Sheet Music Sales Direct next September, it is set to revolutionise sheet music distribution.

Bad news for employees, bosses are being asked to crack down on staff abuse of the Internet. The Electronic Commerce Association has drawn up a charter to ensure that staff do not use the Net for personal use in office time. The Association hopes that this charter will soon become an integral part of all employment contracts.

Regulations are certainly increasing on the Net, experts are meeting this week to discuss imposing cinema-style ratings for Internet sites. Although there is no mention of how these ratings could be an effective deterrent.

A new scheme launched by, American-based, DoubleClick Inc, allows advertisers on the Web to pay only on results. At the moment most advertisers pay for their ads according to the estimates of the number of people likely to see them, this scheme allows advertisers to pay for their ad when it provokes a reaction, for example a customer completing an electronic survey form or requesting a product via the Net.