National Newspaper And Consumer Magazine NRS – June

NRS figures for the period January-June show that among the national newspapers the Sunday Telegraph had the largest year on year increase, with readership growing 28% to 2.404 million. Its sister paper, the Daily Telegraph, also performed well, increasing its readership by almost 16%. The Times and Daily Mail were the only other national newspapers to register year on year increases at 5.5% and 5.9% respectively. Both of the Express titles, by contrast, suffered in this period with the Express On Sunday experiencing a drop of 22% to 2.846 million with the daily paper falling almost 14%.

Overall the women’s weeklies performed quite poorly, with many titles showing a year on year decrease. Bauer’s Bella for example showed a year on year fall of almost 14% to 2.534 million while G&J’s Best slipped by a similar margin to 1.820 million. Bauer’s That’s Life! however was the star of the weeklies, and women’s consumer mags generally, with a year on year readership increase of 56% to 951,000.

The majority of the well-known women’s monthly titles also showed losses of readership, though the drops were not quite so marked as among the weeklies. Cosmopolitan for example dropped 5.3%, Elle dropped 0.59% and Marie Claire fell 3.3% to 1.445 million. Some larger decreases were experienced among Prima and She which fell 13.1% and 12.3% respectively.

Among the men’s titles FHM had the highest overall NRS figure for the period, with 1.864 million, compared to Loaded‘s which was 1.582 million. Both Esquire and GQ experienced large year on year drops, down 22.7% and 10.6% respectively.