TubeMogul launches real-time buying of smartphone and tablet advertising

Video advertising company TubeMogul has announced that it will be launching the real-time buying of smartphone and tablet video advertising in a bid to offer brands a “new level of engagement on mobile devices”.

TubeMogul’s media buying platform already has 12.5 million streams per day and is set to expand its video advertising worldwide, with this being the first time that formats will be available globally through real-time bidding.

Marketers are expected to benefit greatly from the launch as it will allow users to add interactivity to mobile video ads that are bought via the TubeMogul platform, ultimately creating a greater reach to consumers.

Compatible with all major devices, TubeMogul ads will appear as full-screen units and play with active audio, as well as offering click-to-play mobile apps that will endeavour to bring the “look and feel of a desktop” to smartphone and tablet devices.

“All too often, mobile advertising is a black box where marketers are not sure what they are buying and have trouble reaching audiences in meaningful numbers”, said Brett Wilson, CEO and Co-Founder of TubeMogul.

“To solve these challenges, we offer centralised buying of top inventory where advertisers control what apps they run in and see performance results in real-time.”

Zvika Netter, CEO of Innovid, added: “As we navigate the ever-changing, multi-screen landscape, the ability to scale has become an important factor in activating consumers across multiple screens.

“Partnering with TubeMogul to bring iRoll for Mobile functionality to a programmatic buying audience is a big step in helping marketers reach consumers anywhere.”