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July-December 1996 ABC Figures: Gardening, Photography & Motoring Sectors

July-December 1996 ABC Figures: Gardening, Photography &
Motoring Sectors

The gardening sector ABCs released today showed that the majority of gardening titles have had an increase in circulation, with only two titles having fallen. The Garden has had the biggest percentage change of 10.42% while BBC Gardeners World has had the biggest actual change having 293,041 copies to 267,165 copies for the same period last year.

Title Jul 95 – Dec 95 Jul 96 – Dec 96 Actual Change % Change
Amateur Gardening 53049 55126 2077 3.92
BBC Gardeners World 267165 293041 25876 9.69
Garden 194461 214733 20272 10.42
Garden Answers 117565 111807 -5758 -4.90
Garden News 73063 73107 44 0.06
Practical Gardening (Merged) 48256 52219 3963 8.21
Your Garden 66031 58935 -7096 -10.75

The photography section put on a weak performance with three titles all showing a decrease in circulation and only one title Practical Photography showing an increase of 0.23% up to 80,966 copies.

Title Jul 95 – Dec 95 Jul 96 – Dec 96 Actual Change % Change
Amateur Photographer 34000 32164 -1836 -5.40
Photo Answers 41035 34077 -6958 -16.96
Photo Technique 39028 38540 -488 -1.25
Practical Photography 80780 80966 186 0.23

The motoring section has increased steadily with two titles having their first ABC figures. Revs having it’s first circulation of 61,111 copies and F1 Racing circulating 67,825 copies.

BBC Top Gear has had the biggest increase of 9.46% up to 164,861 copies while Auto Express had the biggest decline falling by -15.68% to 70,040 copies.

Title Jul 95 – Dec 95 Jul 96 – Dec 96 Actual Change % Change
Auto Express 83066 70040 -13026 -15.68
Autocar 80123 73039 -7084 -8.84
BBC Top Gear 150616 164861 14245 9.46
Car 112180 113563 1383 1.23
Classic & Sportscar 93772 99402 5630 6.00
Classic Cars 78844 86006 7162 9.08
What Car? 145759 148137 2378 1.63
Revs N/A 61111 N/A N/A
F1 Racing N/A 67825 N/A N/A

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