Sky Sports launches pay-as-you-go channels

Sky Sports has today launched a new Internet TV service, NOW TV, offering live sport on a pay-as-you-go basis.

The service will cost £9.99 and there will be no contract, set-up costs or installation, giving customers unlimited, 24-hour access to all six Sky Sports channels. The service will be available on almost any connected device, including Xbox 360, computers, tablets and smartphones.

Under the new service, customers will be able to watch live matches from the Barclays Premier League and UEFA Champions League, all 19 Grands Prix from the Formula 1 season, coverage of the British & Irish Lions 2013 Tour of Australia and three of golf’s four Majors, including The Masters.

“The launch of Sky Sports on NOW TV is a landmark moment for sports fans,” said Simon Creasey, Director of NOW TV. “For the first time you can get great value, commitment-free access to Sky Sports, all at the touch of a button. So whether it’s a Grand Prix on your TV, a Premier League match on your iPad, or an Ashes Test on your PC, millions more people can now enjoy great live sport across the most popular internet-connected devices.

“And because you can start streaming in an instant, it’s perfect for those people who want the flexibility to dip in and dip out.”

Barney Francis, MD of Sky Sports, added: “Sky Sports has never offered a greater choice of high-quality live sport and we’ve got our biggest ever summer ahead. Whether it’s the Ashes, the Lions, F1, or the finale of the football season, there’s something for all sports fans on Sky.

“At the same time as we’re innovating on-screen, we’re always looking at new ways to make our content available to customers. NOW TV is a great way for even more people to enjoy the best action from Sky Sports.”

NOW TV is available across a wide range of the most popular internet-connected devices, including PC, Mac, Xbox 360, iPad and iPhone, selected Android smartphones, Roku and YouView (for movies on demand content only).