AMRA Ltd, the regional newspaper sales house, has won its first Irish newspaper account. The Irish Sunday Tribune has a 63% ABC1 readership, including 30% pure AB’s.
Penny Lee, director of AMRA said: “We are confident that the paper offers untapped potential for a wide range of display and recruitment advertisers. A key area will be business recruitment, the Irish people offer considerable expertise in sectors such as, IT, engineering and accountancy where there are skill shortages.”
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