Virgin Radio Do Deal With Cornflakes

Kellogg’s is reported to have signed a multi-million pound sponsorship and marketing deal with Virgin Radio .

Russ and Jono are starting their day with Kellogg’s cornflakes as the cereal becomes the breakfast show sponsor. Live mentions and promotions of the brand are already on-air; further joint promotions are expected to be broadcast within the next few weeks.

Kellogg’s may now tie up different cereal brands within other divisions of the Virgin Group.

Virgin Radio: 0171 434 1215