Yesterday saw the launch of Natmags new men’s health title, ZM, previously Zest For Men (see Newsline).
Defined by the publisher as a magazine for ‘the man fit for everything’, ZM is aimed at ABC1 men in the 25-38 age group, dealing with relationships, sex and happines as well as health and fitness.
Editor of the title Paul Colbert commented:”ZM is not for excercise fanatics or failed sportsmen. It is all about ‘me time’ for men, not lads, and is for a generation of guys who excersise their minds as well as their muscles.”
The National Magazine Company Ltd: 0171 439 5000
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