EMAP Develops Strategy For Consumer And International Markets

EMAP announces some internal restructuring today in an effort to focus more on strategic opportunities in UK consumer and international markets.

The group’s chief executive, Kevin Hand, reported that Tom Maloney, executive director, is to take overall responsibility for EMAP’s consumer media in the UK as well as maintaining his current duties, and will have Tim Schoonmaker, chief executive of EMAP radio, and television management reporting to him.

EMAP intends to coordinate consumer magazines, radio and television more closely, with cross-reference between editorial content and advisor contact. Currently, examples of products of this nature are already underway, including a masthead TV programme based on the FHM fashion spin-off, FHM Collections (see Newsline), and a masthead programme for radio based on the women’s title, Red (see Newsline).

A new international division is also to be created to accommodate further overseas expansion and watch over current operations. This new sector will be headed by Chris Innis (director of corporate strategy), Chris Llewellyn (international director) and Geoff Scott (divisional chief executive of Frontline).

Commenting on the latest developments, Kevin Hand: “EMAP has strong positions in its core markets – we intend to make them work harder for us, both in the UK and France. Tom Moloney’s appointment will ensure that we exert even greater leverage in consumer markets, where we have a strong presence. In particular, we intend to co-ordinate and bring to bear our various consumer media on the youth and middle youth markets.”

EMAP: 0171 278 1452