ITC Considers Volume and Scheduling Of Advertising

This week the Independent Television Commission published Rules on the Amount and Scheduling of Advertising, previously known as the ITC Rules on Advertising and Breaks.

The revised document was prompted by the advent of digital services, which created a need to set out principles of policy on the subject.

The ITC would welcome comments on the new element in these rules, especially those referring to digital interactive services. Frank Willis, director of advertising and sponsorship, commented:”Digital television is now a reality – and the ITC is looking for a realistic approach to the regulation of digital interactive services. We hope this consultation will help us develop an effective way of meeting essential consumer protection requirements without stifling this exciting technology with unnecessary regulation.”

ITC: 0171 306 7743