The WHO European Region’s draft second European Alcohol Action Plan, containing recommendations for media bans on alcohol advertising, is due to be discussed by WHO member state representatives (Health Ministers) at the WHO Conference in Madrid on 15-17 October 1998. The draft Action Plan states that “restrictions on advertisements lead to reduced alcohol consumption and alcohol-related harm”. It rejects voluntary agreements as being ineffective, and calls for alcohol advertising in Europe to be restricted to print media and limited to product information.
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